The Week in Social Analytics #126

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

On content and storytelling. 

The Five Parts to Brand Storytelling Nearly Everyone Misses [from Spin Sucks; written by Gini Dietrich]

“There are five essential parts to brand storytelling.

They include: Passion, a protagonist, an antagonist, a revelation, and the transformation.”

What Corporate Storytellers Can Learn From Fairy Tales [from Lewis PR; written by Sander van Buuren]

“A good narrative at least contains the following elements:

Setting – scene where the story takes place
Character – description of the protagonist of the story
Theme – description of what the story is about
Plot – series of events that tell the story
Conflict – struggle of the protagonist with itself or other forces
Climax – part where the conflict builds up to its peak
Resolution – end of the story when the conflict is being resolved”

Is there a “content pattern” that builds a brand? [from {grow}; written by Mark Schaefer]

“. . .if you have ever been lucky enough to have something rise up the charts for a day or two, you will attest to the fact that after a short spike in traffic, viral content rarely has a long-term effect on your business.

Instead, you need something more robust, more consistent, to build a real business around your content and YouTube revealed a plan that just might be the answer.”

The Role Content Plays In B2B Social Selling [from Marketing Land; written by Rebecca Lieb]

“Without “content,” all you have left in social sales is “social,” i.e., a platform, a forum or a social network. Devoid of content, all these channels amount to empty containers.”

How to Make Your Content Relatable and Actionable [from KISSmetrics; written by Asher Elran]

“If your content is not appealing to your audience on a personal level, it will be overlooked. Content must be relatable and actionable in order to increase user attention span. So, it is important to find out what content your audience relates to, and then create a plan to boost it across all the platforms you use.”

On social sharing.

Are You Missing These 5 Social Sharing Powerhouses? [from Heidi Cohen]

“Here are 7 key social sharing findings from The Psychology of Sharing: Why People Share Online research conducted by The New York Times Consumer Insight Group and Latitude Research.”

Why-we-share-on-social-media-via-New-York-Times-e1414414916798

On live events and real-time marketing. 

4 Powerful Ways to Integrate Social Media Into Your Live Event [from Social Media Explorer; written by David Saef]

“Your social media presence is so much more than a promotional tool for live events. If you stop using social media when the event starts, you’re cutting off the conversation far too soon and throwing away a significant community-building opportunity.”

Real-Time Marketing Is Now Right-Time Marketing [from eMarketer; written by staff]

“The definition of ‘real-time marketing’ is changing. Many now refer to it as ‘right-time marketing.’ The difference is subtle, but important: Something delivered at the right time doesn’t necessarily have to be created in real time. Even if it was developed days or weeks before, if it is delivered at the optimal moment, it feels real time.”

RTM now right time marketing