The Week in Social Analytics #124

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

Twitter and social television:

10 Secret #Twitter Tips, Tricks and Hacks (That You Probably Don’t Know) [from AllTwittr; written by Shea Bennett]

A good list of tips and tricks to browse, even if you’ve been on Twitter for years.

How SMBs Can Most Effectively Use Twitter [from V3; written by Shelley Kramer]

“. . .it’s also important to remember that prospective customers aren’t really interested in you singing your brand’s praises on Twitter. What they are looking for, however, and why they report they follow SMBs on Twitter is to learn about new products, show support for products and brands they already love and to get information they can use. Keep that in mind as you’re crafting your social media strategy and the content you create and share in social media channels. This research may be specific to Twitter, but I’d guess it can easily be extrapolated across other social media channels as well.”

Emphasis added.

Twitter and TV: 4 Ways to Make It Work [from Convince and Convert; written by Nick Cicero]

“As video becomes more fluid online, social engagement will become essential to finding and retaining loyal viewers for a show, as some have even said, social media is the new TV guide.”

Emphasis original.

Six ways social media is changing the nature of TV forever [from Econsultancy; written by Juliet Stott]

“Social media and social TV are two of the reasons why watching live TV is still so strong, says MTV Finland’s executive producer.

‘People cannot miss the show when it comes on air because they would miss the conversation – it’s part of the draw,’ says Rasimus.”

Instagram and Pinterest:

8 Business Growth Strategies for Instagram [from Social Media Today; written by Warren Knight]

Integration (social buttons on your site and cross-posting Instagram images to other social networks where you have a presence) is a key strategy in this list. After all, if your customers don’t know you’re on a platform, how can they follow you there?

Instagram Grows As Teens’ Social Network of Choice [from Marketing Charts; written by staff]

“Roughly three-quarters of respondents reported using the visual platform, up from 69% in the previous survey.”

PiperJaffray-US-Teens-Social-Media-Preferences-Oct2014

The profile of Pinterest users [from We Are Social; written by Deniz Ugur]

“. . .almost two-thirds of users are in 16-34 age bracket and there are more women than men on the platform.”

Click through for the full infographic.

On digital storytelling and marketing psychology:

Harness the Power of Negativity Bias for Positive Marketing [from SHIFT Communications; written by JJ Samp]

“Your ability to resonate with your audience is enhanced by the finesse with which you can identify negative sentiment and gracefully associate it with a positive message.”

Baratunde Thurston on How to Make Digital Storytelling Fun [from Social Media Today; written by Mary Ellen Egan]

“. . .Baratunde emphasized the importance for companies to match their brand and their mission to their digital stories. If stories come off as inauthentic or tone deaf, consumers will revolt.”

Click through to watch the full video of his presentation.

Finally, some bonus stats on holiday shopping expectations:

Survey: Social Media To Influence Half Of Holiday Shoppers from Marketing Land and 41 percent of shoppers plan to spend more online this holiday season from Marketing Pilgrim.