The Week in Social Analytics #123

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

B2B marketing 

The Number One Secret to B2B Content Marketing Success Plus 150 B2B Marketing Statistics [from TopRank Online Marketing; written by Lee Odden]

“Document your content marketing strategy and follow it closely.

If you’re feeling a bit underwhelmed, here’s the thing:

  • 35% of B2B marketers in this year’s survey said they have a documented content marketing strategy
  • 48% said they have a content marketing strategy, but it is not documented.”

6 Pinterest Tips for B2B Brands [from Social Media Today; written by Ekaterina Walter]

“Pinterest is uniquely placed to grab the attention of a variety of people. By creating different boards, you can reach out to everyone, from a designer to a buyer. GE has a fantastic page; boards such as the ‘Art of Innovation’ show its quirky side, while ‘From the Factory Floor’ shows technical information.”

Study: 86% Of B2B Marketers Use Content Marketing, But Only 38% Believe They’re Good At It [from Marketing Land; written by Amy Gesenhues]

CMI-study-types-of-content-marketing-used

 

See the full report here.

Content Marketing 

How To Break Through The Noise With The 3 Vs Of Content Marketing [from B2B Marketing Insider; written by Michael Brenner]

“Volume. Variety. Value.”

9 Ways to Utilize Social Media for Storytelling! [from Millennial CEO; written by Brian Fanzo]

“Social Media is the perfect platform for storytelling but to do it correctly it’s more than just telling your story with words it’s a compilation of all your digital actions.”

Five Steps to Creating a Video Marketing Strategy [from Marketing Profs; written by Michael Litt]

“A good plan is the difference between knowing that your content is delivering ROI and throwing things at the wall and seeing what sticks.”

Hashtags 101: How to Create Your Own [from AllTwitter; written by Lauren Dugan]

“. . .businesses may choose to create their hashtag for a number of reasons, including:

  • Encouraging event participants to live tweet
  • Hosting a Twitter chat
  • Hosting an online Q&A
  • To promote a product launch
  • To show support for a charity or cause

. . .Be sure that you understand what purpose your hashtag will serve before your create it.”

Everything else 

Doing Real-Time Marketing Right [from SHIFT Communications; written by Zach Burrus]

“If done right, RTM has the potential to go beyond other strategies and generate the kinds of authentic interactions and relationships that ultimately lead to brand ambassadors.”

Youth and Brands: What’s the Relationship? [from Marketing Charts; written by staff]

“The results suggest that youth are more connected to brands than their elders, but that many feel they’re not being taken seriously enough.”

 

HavasWorldwide-Consumer-Relationship-with-Brands-Oct2014