It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook .
On marketing and psychology
Everything You Need to Know About the Psychology of the Call to Action [from KISSMetrics; written by Jeremy Smith]
“The call to action has a fascinating psychology behind it that includes width, color, border size, copy, and cool CSS effects. Yet, at the same time, this psychology goes far beyond those elements. When we understand the psychology of the call to action, we take huge strides forward in our effectiveness as marketers.”
Twitter Conversations with Impact [from Social Media Today; written by Autom Tagsa]
Want to get in on Twitter chats? Here are some great guidelines. We participate in #MMchat and #socialchat Monday nights from 7-9pm CT, from our
How 16 retail banks handle social customer service [from Econsultancy; written by Christopher Ratcliff]
The author reached out to 16 different banks on Twitter, with varying results. Your customers expect you to be present and responsive on social media, so be sure that you are!
DiGiorno Pizza Returns From Its Self-Imposed Social Media Penalty Box [from Marketing Land; written by Martin Beck]
DiGiorno is back on Twitter after 3 weeks of silence following the misuse of a hashtag, and their fans are happy about it! (We wrote about
how well they handled the situation when it happened.)
20% of internet users use Instagram [from We Are Social; written by Deniz Ugur]
“The study shows one fifth of adult internet users have an Instagram account worldwide, a figure that has consistently risen since mid 2013.”
Instagram Use Remains Heavily Concentrated Among Youth from Marketing Charts.
Content, storytelling, and communication
How Curated Content Performance Beats Original Content | Content Marketing: Original Versus Curated Content [from Heidi Cohen]
If you have limited resources, consider curating more content than you produce.
How Consumers Respond to Irrelevant Brand Communications [from Marketing Charts; written by staff]
“Two-thirds of survey respondents (aged 18-55) said they have at some point unsubscribed from a company’s email list after it sent them irrelevant information or products.”
The One Storytelling Tactic You Need to Succeed [from American Express Small Business Forum; Erika Napoletano]
Bookending for businesses.