We’ve already looked at 5 ways to use our premium historical analytics, including an in-depth look at how to use them to build brand voice, and now we want to go over some more non-traditional use cases for them.
Even if you’re part of a more traditionally minded marketing team, these could inspire some new approaches to your content strategy. Plus, we’ve paired each of these use cases with a more traditional marketing takeaway.
Use our historical analytics to see how a story broke out on Twitter, and how it spread. How did the people on the ground at the incident share information? Did local and national news sources communicate with them and contact them to be interviewed for newscasts, or did they send their own people ? How were those journalists’ social media reports different from those of civilian witnesses? A journalist who was on Twitter when a story broke and might have most of this information cataloged in screenshots already could use our historical analytics to fill in any remaining gaps in the story. New story leads or witnesses could be discovered in this way, and investigated or interviewed.
Traditional marketing takeaway: This is the same style of research you can employ to see how a social crisis broke and spread on Twitter, and help build your own crisis communication plan accordingly.
Running low on material? Reach back through past periods on Twitter to rework some old jokes into something new for your next standup show or writing gig. Likewise you can look at another funny person you admire’s timeline to see how their skills developed over time, inspiring new joke styles, approaches to writing, or even just timing.
Traditional marketing takeaway: If it fits with your brand, don’t be afraid to be funny. Have you used humor in your content strategy in the past? See how those tweets performed vs. neutrally toned tweets that were conveying similar types of information. If it doesn’t fit with your brand, don’t force it.
Running a charity campaign on social media is tricky; you want to strike just the right balance of reaching the maximum amount of people in and just outside of your network who might be interested in contributing, without annoying them. Know of a campaign that nailed it? Use historical analytics to sample their campaign, or even study the entirety of it and model your own approach after theirs.
Traditional marketing takeaway: Use this same approach to study a past campaign that your company- or a competitor- has run either successfully or to lackluster results. What worked and what didn’t? Use that to inform how you plan and execute your next campaign in the same space.
Want to get started and learn more?
Fantastic! You can read more about our premium historical analytics here, and even request a quote. And remember, we can analyze anything and everything ever posted to Twitter, all the way back to the very first public Tweet posted in March 2006.