The Week in Social Analytics #116

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

10 Online Marketing Metrics You Need To Be Measuring [from Forbes; written by Jayson DeMers]

“This is because the return on investment on marketing is, in many cases, unpredictable. . .Solid metrics give you the insight to overcome this hurdle of unpredictability.”

How to Develop Rapport With Influencers via Social Media [from Marketing Profs; written by Vibhu Satpaul]

“Have different KPIs for different social media channels. After all, those channels are different from each other; your approach to each will be different, as will which objective is best suited for each.”

What is ‘best practice’? [from Econsultancy; written by Graham Oakes]

“No matter how badly we do, if we can suggest that thousands of other professionals would have done exactly the same in our situation, then we’re safe. No one can blame us for the failure. We were just unlucky.”

How Are Marketers Planning to Maximize Their Value in the Next Year? [from Marketing Charts; written by staff]

“Asked to choose their top 3 from 10 options, marketers responding from around the world converged on one clear response: improving customer segmentation and targeting. . .The focus on segmentation and targeting signals that marketers will be paying a great deal of attention to marketing analytics.”

The Secret Sauce For Creating Epic Curated Content [from Heidi Cohen]

“Epic curated content is a major content marketing effort that’s both original content and curated content because it’s co-created with participants.”

12 Ways to Boost Your Visual Media Performance [from Geoff Livingston]

“7) Twitter has gone the way of visuals, too. Make sure your work is noticed by using Twitter Cards to feature images and other information, such as a sign-up form.

Use Twitter Cards to feature full-sized images in the news stream.”

How Using Images in Social Media Marketing Can Help Improve Business [from Social Media Today; written by Nilay Dhamsania]

“Just think about all the updates, posts, tweets, status messages and pins you see every day. What is it that makes you read or click through a post? A careful analysis shows that most activity in social media sites is triggered by visual representations or images.”

How to Use Instagram Hashtags to Expand Your Reach [from Social Media Examiner; written by Eric Sornoso]

“At this point, Instagram hashtag density tends to be much greater than Twitter’s because companies realize the success of their Instagram marketing depends on proper hashtagging.”

Emphasis added.

The Moment of Truth: Best Practices For Discovering More Moments to Engage [from Social Media Today; written by Bernadette Coleman]

“These vital moments are where you capture your customer, that moment of truth. It’s the time when a consumer shows that they are intent on purchasing something. Basically this is when all your social media, blogging, advertising, coding, among many other things you do collide. The question you seriously need to ask is, will you be the one to meet their needs?”