It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.
Is Your Twitter Strategy Missing This One Essential Element? [from All Twitter; written by Lauren Dugan]
Are you keeping an eye on the competition?
“If others have a high likelihood of incorrectly interpreting your sentiment or developing a negative feeling about a brand as a result of your name, imagery or marketing message, head back to the drawing board and figure out something better.”
Two unsolved problems of Big Data studies: confirmation and controls [from Junk Charts; written by Kaiser Fung]
“One of the biggest myth of Big Data is that data alone produce complete answers.”
Three Ways to Visually Present Information (Without Spending a Fortune) [from Marketing Profs; written by Pooja Lohana]
“Most humans (40-65%) tend to learn things visually. In other words, they process information more quickly by seeing things. The other learning modalities are auditory (hearing, 25-30% of people) and kinesthetic (touching, 5-15% of people).
The answer goes way back to our biology. Humans are wired for visualization. We can easily make sense of shapes, patterns, and colors—and therefore graphs, charts, and infographics.
Which means that if you want to turn data into digestible, bite-sized chunks, you must make use of…pictures.”
Instagram Reaches Almost One-Third of the US Adult App Audience [from Marketing Charts; written by staff]
“Instagram in May reached 32% of US smartphone mobile media users aged 18 and older who use iOS and Android platforms. . .up from 29.3% reach the prior month.”
Engagement isn’t a strategy; it’s a tactic.
9 B2B Marketing Lessons from Judging Online Campaigns [from Social Media B2B; written by Jeffrey L. Cohen]
“Marketing cannot exist in a silo. This is one of the biggest issues that marketers, especially social media marketers, have. They create their own set of goals that are not important to anyone else in the company. While those goals may be important to the marketing team, you also need goals that relate to the high level business goals.”
A great breakdown of the tactics it takes to successfully create content and build a following via video social media marketing.
7 Best Practices for Using GIFs & Cinemagraphs for Business [from Business 2 Community; written by Brian Honigman]
“GIFs and cinemagraphs are similar pieces of media, but have quite different features and uses. GIFs are image files that are compressed to continually loop the same motions over and over again — basically, a small portion of a video that repeats.
A cinemagraph is an image file where the whole photo is stationary, except for an isolated section of movement. Cinemagraphs aren’t as widely used as GIFs, which presents an opportunity for brands to stand out with this form of media amongst the noise.”
6 Steps to Nurturing the Sales Funnel with Social Media [from Jeff Bullas; written by Dave Landry Jr.]
“Customers are lead from awareness to sale by way of incremental exposure to a brand or product. While these same principles still apply today, social media has shaken up the paradigm by shortening the gap between people and information, meaning that the funnel has changed and offers a new way to pull in customers and to build off brand loyalty to turn them into your public spokespeople.”