Since tomorrow is Independence Day here in America we thought we’d put out This Week in Social Analytics a day early. Here are our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Let us know in the comments, or tell us about it on Twitter or Facebook.
Finally, Most Brands Measuring Social Content Effectiveness [from eMarketer; written by staff]
While the metrics being used are fairly simplistic, it’s a good start.
How Psychology Will Shape the Future of Social Media Marketing [from The Huffington Post; written by Jayson DeMers]
“Technology will never replace the human ability to extract meaningful data from volumes of information.”
“Digiday surveyed attendees of its Agency Innovation Camp about how visual native ads stack up against text based native ads (hat tip: Richard Binhammer). More often than not, attendees favored visuals by 75 percent or more.”
While that might be a very specific audience with very specific opinions about visuals, it’s hard to ignore the overwhelming evidence that humans are visual creatures.
The Conundrum of Ethics and Data Collecting [from Eli Rose Social Media; written by Sunny Serres]
“We need these companies to be more socially responsible because we are entrusting them with our information. In order for us to remove ourselves from these types of data collections, we have to opt out of all of the conveniences that we rely so heavily upon to function within society. . . This just isn’t plausible in today’s society – our reliance on technology has grown so rapidly that opting out of many of these things simply puts those individuals “behind.” It is a vicious cycle, but if companies can perform with more integrity and think about their customers first and foremost rather than profitability or academic accolades, then maybe the question of ethics will become moot.”
3 Steps to Demystifying Social Media Personalities [from Social Media Today; written by Ida Cheinman]
1. Treat Every Tool as a Touchpoint
2. Metaphor the Medium
3. Secure Success Through Story
So How Many Millennials Are There in the US, Anyway? | Updated [from Marketing Charts; written by staff]
“Before putting out some numbers, there are a few problems to take note of. Chiefly, there is no consensus definition of a Millennial.
Nevertheless, things being the way they are, marketers and researchers often look at age groups. So here’s a reference list of some commonly used age brackets and their corresponding population estimates and population shares as of July 1st, 2013.
- 12-17: 25 million (7.9%)
- 18-24: 31.5 million (10%)
- 25-34: 42.8 million (13.6%)
- 35-44: 40.5 million (12.8%)
- 45-54: 43.8 million (13.8%)
- 55-64: 39.3 million (12.4%)
- 65+: 44.7 million (14.1%)”
5 Principles for Creating a Social Media Following That Sticks [from Social Media Today; written by Will Blunt]
“TIP: Your customers care more about themselves than they do you. Ask them questions about what THEY want. Don’t fall into the trap of TELLING them what they want.”
6 Ways To Engage And Maintain A Loyal Twitter Following [from All Twitter; written by Shea Bennett]
Based on a video released by Twitter for Small Business.
GIFs are the language of the Internet, after all.
“Social content is about how the content is created, not shared or distributed!”