It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.
7 best practices for using GIFs and cinemagraphs for business [from The Next Web; written by Brian Honigman]
“Don’t create this media just for the sake of doing it, but look to create GIFs and cinemagraphs that sync with your campaigns, as well as your consistent product or service offerings.”
“Inject some personality into your marketing efforts. Even businesses that provide services or create products that are not ‘pretty’ enough for Instagram can use the service to their advantage by showcasing their human side. Simple photos of you and your team in action will be interesting to many users, especially if they are accompanied by a fun or thought-provoking caption. It’s also good to show your business engaging in charitable work. You could even post photos of your employees or clients along with brief profiles.”
“Check what your competitors are doing on Pinterest and Instagram. What are they doing that’s successful that you’re not? Also check out the top performers on each platform. Take note of ideas that are worth adapting and making your own.”
The minimalist’s guide to boosting brands’ Instagram engagement [from The Next Web; written by Eric Dahan]
“A brand’s greatest challenge is communicating a sincere message to its followers with each and every Instagram post. A successful grassroots campaign prioritizes quality over quantity; therefore, while multiple hashtags will naturally yield higher potential reach, one or two incentive hashtags will generate better follower engagement.”
“Visibility. Tumblr incorporates tagging and blog categorization to help users find the subjects they’re interested in. Many blogs garner so much attention online that they have even led to book deals. Have you ever heard of the book ‘Stuff White People Like’? How about ‘Humans of New York’? These both started as Tumblrs.”
Social Brands: The Future Of Marketing In 127 Slides [from Viral Blog; written by Igor Beuker]
“Don’t chase social channels like race dogs on steroids. Certainly not based on reach. Claim your domain, go big, go niche or go home.
The brands that will succeed in the future won’t just give back to communities; they’ll actively build and nurture communities.”
Millennials Lead the Way in Sharing Product and Service Info on Social Media [from Marketing Charts; written by staff]
“Millennials were 22% more likely than the rest of the respondents to report having shared a link to a product or service on social media (39% vs. 32%), and 52% more likely to have posted a picture of a product or service (38% vs. 25%). “
You’ve got to learn the rules in order to responsibly break them.
“How exactly do we show up differently and tell a brand story that still makes sense in this incredibly windy, fragmented environment?”