It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.
Markets are now conversations, and audiences are no longer passive or static. It’s time to move beyond old demographic profiling.
2014 Internet Trends [from KPCB; written by Mary Meeker]
Mary Meeker’s 2014 Internet Trends report is out! It’s definitely worth a look.
“Social media platforms are where your target audience spends their time. 70+% of US online adults use social media and 40+% of online adults use 2 or more social media platforms based on December 2013 Pew Internet Research. (Here’s our analysis of US social media activity.)”
Emerging Markets Drive Twitter User Growth Worldwide [from eMarketer; written by staff]
“Twitter’s user base will increase 24.4% in 2014, according to eMarketer’s first-ever forecast of Twitter users worldwide. The social media property’s user growth will continue with double-digit gains through 2018, eMarketer estimates, and there are significant opportunities for Twitter to increase its audience across emerging markets.”
You can see different breakdowns of this from All Twitter and Marketing Charts:
- Twitter Expected To Grow By Almost 25% In 2014 As Asia Becomes Biggest Audience [STUDY]
- Twitter’s Global User Base Estimates, Through 2018
30% of “Socially Active” Brands Said to be on Instagram [from Marketing Charts; written by staff]
“Predictably, some industry categories have been quicker to include Instagram in their marketing mix than others: leading the pack are luxury retail and luxury auto, with 67% and 60% penetration among socially active brands, respectively.”
“The visualization offers an overview of content marketing’s key elements and focuses on the following areas:
- Content type
- Sharing triggers
The Essentials of Social Media Training for Students [from Social Media Today; written by Chris Syme]
“Last year, I conducted an informal survey of college student-athletes in my Practice Safe Social™ training workshops and found the following:
- The social media behavior of first-year college students is more closely related to the behavior of high school students than that of their older college cohorts.
- Most college seniors desire to align their social media habits more with adults and less with typical college-age behaviors.”
A proposal to start looking at engagement on two different levels: Active engagement, and passive engagement. A like and a share are not the same.