It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.
“Just because RTM is the hot marketing tactic of the moment doesn’t mean that it’s right for every brand at every event.”
We are not all Oreo: Check out these RTM fails and the lessons that come with them.
A Brand and a Person Offer the Same Post with Very Different Results [from Social Media Explorer; written by Jason Falls]
A good piece in the ongoing discussion of just how human brands should try to be.
“53% of Millennials could be following your brand on Twitter with the right incentives. Wink wink.
And that’s not all, according to the report, Millennial women are seven times more likely to retweet your brand and three times as likely to follow your brand on Twitter (and see all those great incentives you’re offering). Men are three times as likely to follow on Twitter as well, but they’re a bit less generous on the retweets.”
“‘Instagram is almost a magazine, and it wants its ads like in a magazine to be just as compelling as content,’ said James Borow, CEO of digital marketing platform Shift.”
How Do Social Media Styles Differ by Culture/Nation? | Part I [from Social Media Today; written by JC Giraldo]
How to Develop a Pinterest Marketing Strategy for your Business [from Eli Rose social media; written by Liz Jostes]
“Someone landing on your Pinterest profile will make a judgment on your brand and business within seconds. Developing a group of boards that presents a full, well-rounded view of your brand is absolutely the best strategy to have.”
“Still, Snapchat is a potential gold mine for advertisers, according to the San Francisco Chronicle. We’ve become good at ignoring intrusive advertisements, but Snapchat users must quickly pay attention to messages before they’re deleted, so ad impressions could be impactful if they’re relevant to the demographic.”
Online Shares Could Be As Influential As In-Person Recommendations [from Marketing Charts; written by staff]
“Across the three categories – supermarket, automotive, and mini-tablet – the average lift in purchase incidence from an “excellent” online share (a strong positive one) was found to be 9.5%. What that means, according to the analysis, is that an excellent online share increases the perceived value of these products by an average of 9.5% over a neutral share.”
3 Ways to Ensure Your Social Promotions Follow the Law [from Convince and Convert; written by Kevin Bobowski]
Be very clear about your social promotions, or the FTC could come calling.