It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.
How to control rumours on social media during a disaster [from Phys.org; written by staff]
“Dr Oh believes the main motivation for people turning to Twitter in a crisis is to find out what is happening in their immediate area or to acquaintances, so in order to control the flow of misinformation, emergency communication centres need to be set up quickly to respond to misinformation through social media channels.”
How Brands Can Make the Most Out of Twitter’s New Features [from Social Media Today; written by Jaylee Miguel]
“This visually-led profile will give brands the opportunity to raise awareness and drive engagement for competitions and campaign launches. Gone are the days of scrolling through days worth of tweets – instead, the pinning feature can present key information to users as soon as they land on the page.”
The redesign of Twitter is a great opportunity for brands to be able to visually express themselves better on the platform, without losing the engagement and connectivity Twitter is known most for.
What It’d Be Like To Step Inside Your Twitter Feed [from Fast Company; written by Margaret Rhodes]
“You enter your Twitter handle on a touch screen outside, then walk into the high-tech hut filled with screens and mirrors. A kaleidoscopic stream of notifications, updates, and hashtags flicker and flash around you.”
The Hashtag Test: Best and Worst Practices for Social Media Marketers [from TopRank; written by Nick Ehrenberg]
“Hashtag overuse is a common error in social messaging, sending signals of desperation and inexperience.”
In the UK, Real-Time Social Media Marketing Focuses on the Customer [from eMarketer; written by staff]
“Interacting with consumers in real time may be beneficial when it comes to fostering relationships, but it’s not easy, with UK marketers citing many challenges. More than three in five respondents said managing engagement outside of normal working hours was a top challenge, the No. 1 response. Consumers use social media before and after the workday—and they may expect brands that respond to them in real time during the day to do the same in the early morning or at night.”
Why your brand should definitely be on Tumblr: 10 fantastic examples [from Econsultancy; written by Christopher Ratcliff]
“Tumblr has a huge youth demographic that’s growing rapidly. This demographic also has a higher than average disposable income and very little competition from other brands.
Tumblr is the fifth most visited site in the USA, but only 31 of the top 100 brands operate a Tumblr page. It seems like a no-brainer.”
SnapChat and Building Community Where Your Audience is [from Spin Sucks; written by Eleanor Pierce]
“Because there’s one big reason SnapChat worked for me: I had a community of people who were already there. I didn’t try to force a community into using a trendy new tool just because I wanted them to be there.”
The Ultimate Marketing Guide to Using Snapchat for Business [from Social Media Today; written by Ross Simmonds]
“We’re living a in a time where our attention is minimal. Snapchat is a tool that captures someones attention entirely for a few seconds and has the ability cut through the attention crisis. In a world where our attention span is limited to 5 short minutes, a tool like snapchat could be a marketers dream. Millions of people around the world have become accustomed to receiving their news in 140 characters and watching videos in under 5 minutes. It’s changing the way consumers think and the way marketers must react.”
Boards with Benefits: 5 Stand Out Brands on Pinterest [from Social Media Today; written by Deanna Baisden]
“Having 2.5 billion monthly pageviews, there is a growing opportunity for businesses to find success on Pinterest, but what makes a brand stand out amongst a sea of images?”
These brand examples can show you exactly what’s working for brands in different areas on Pinterest.
“Despite being much smaller than Facebook or Twitter at 25 million users, it accounts for more than 23% of all social media-driven sales. More than 47% of online consumers in the U.S. have made a purchase based on Pinterest recommendations, and the average order placed by users of the platform is $179 — compare that to $80 for Facebook and $69 for Twitter, and you can see why it’s important to get more Pinterest followers.”
6 in 10 Americans Aged 65+ Go Online [from Marketing Charts; written by staff]
“Some 59% of Americans aged 65 and older report using the internet as of the second half of 2013, up 6% points from a similar time a year earlier.”