It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.
6 Brands That Will Have You Rethinking Your Social Media Marketing Strategy [from Jeff Bullas dot com; written by Elli Bishop]
The big boys have bigger budgets and resources, but smaller brands can still take queues and get ideas from their strategies.
On Instagram, faces are 38% more likely to get ‘Likes’ [from Futurity; written by Jason Maderer]
“Researchers looked at 1.1 million photos on Instagram and found that pictures with human faces are 38 percent more likely to receive likes than photos with no faces.
They’re also 32 percent more likely to attract comments. The number of faces, gender, or age didn’t make a difference.”
Instagram Hits 200 Million Users: What Does This Mean For You? [from Social Media Today; written by Avtar Ram Singh]
“If your target audience is the younger demographic between the ages of 12-24, then you should definitely have a presence on Instagram – even if it’s one that involves you not talking about your product at all, but simply engaging and interacting with your fans to understand what they like.”
The Top 5 Brands on Instagram to Follow [from Jeff Bullas; written by Jason Parks]
Look to some of the best on the platform for inspiration in your own strategy.
“. . .Pinterest Inc. now has a new goal: to reinvent online advertising.”
Who’s Engaging in Social TV? [from Marketing Charts; written by staff]
“Broken down into demographic groups, the study finds that the most socially engaged were Hispanics, for whom 10.5% of viewing occasions could be deemed ‘socially connected viewing.’ The next-most engaged were 25-34-year-olds (9.6%) and 15-24-year-olds (9.2%), while Asians (4.2%) and 45-54-year-olds (4.4%) were by far the least likely to engage in this activity.”
G.M. Uses Social Media to Manage Customers and Its Reputation [from The New York Times; written by Vindu Goel]
“G.M.’s dual approach — going about its normal business while trying to help specific customers — reflects the tightrope the company must walk on social media like Facebook and Twitter, where a customer’s perceptions of a brand are shaped by both what the company does and what other people say about it.”
Who, What, and Where Can You Personalize? Real-Time Personalization is Simpler Than You’d Think [from the Marketo Blog; written by Mike Telem]
“If you’re worried about creating enough personalized content for your real-time campaigns, stop worrying — you can personalize the content you already have. Real-time personalization can leverage existing content, personalizing your calls-to-action, user experience, images, and product offers.”
5 Must Read Perspectives on Social Media Marketing Strategy [from TopRank Online Marketing Blog; written by Lee Odden]
Stepping out of your own perspective sometimes can help inform your plans better than anything else.
If you’re going to get into video, do it right. The audience is there:
“77% of global Internet users watch video, according to Global Web Index. In total, 1.15 billion people view video on a connected device. Of these, 626 million view video on a smartphone and 297 million view video on a tablet.”
Brands Respond To Customer Support Enquiries 8 Times Faster On Twitter Than On Email | STUDY [from All Twitter; written by Shea Bennett]
“Brands who offer consumer support on Twitter respond to tweets on average eight times faster than the typical brand email response, but only two in five successfully resolved the customer’s enquiry on the social network, reveals a new study.”