It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.
“Good marketers have used stories to get consumers to do what they want for years—look at any commercial that doesn’t show the product it’s selling, except maybe at the very end, once the story finishes.”
“The remaining 10 per cent stated that the majority of their communications efforts are focused on story development (i.e. storytelling) that can be used across multiple channels.
Although this is encouraging, it seems B2B brands – particularly within the information technology and telecommunications sectors – have a long way to go if they are to catch up with their B2C counterparts.”
Explore Social Media Formatting Options to Make Your Posts Look Better [from Business 2 Community; written by Ishita Ganguly]
Your posts have a better chance of performing well if they look their best on each respective platform.
Is Instagram Becoming a Boutique Shopping Destination? [from Social Times; written by Kimberlee Morrison]
“While Pinterest keeps ticking up, and Polyvore continues to surprise, Instagram seems overlooked as one of the most spendy networks. In fact, according to recent Shopify data, Instagram converts more frequently than both of the aforementioned networks. And when it comes to average order value, Instagram was the runner up with an average order value of $65.”
How the US intelligence community attempts to rebrand itself – on Tumblr [from The Guardian; written by Spencer Ackerman]
A fascinating read about using Tumblr as a rebranding tool for government transparency.
“. . .despite media pressures and some TOS changes following Yahoo’s acquisition, in 2013 the number of Tumblr accounts actually increased, and the site had the second highest Revenue Per Visit increase behind only Facebook from Q4 ’12 to Q4 ’13.”
Click through the link for the full infographic.
Top Challenges Faced by Brands Marketing on Twitter [from Marketing Charts; written by staff]
“While measuring ROI is a challenge, 65% of those surveyed agree that Twitter is an effective marketing tool.”
- You drive traffic from Pinterest to a website that earns income through ads, sponsored content, or affiliate commissions
- You drive traffic from Pinterest to a website that promotes your products or services. Examples of services are interior design, writing, bookkeeping, and PR.
- You Pinterest board builds your personal brand, from which you derive income. For instance, you’re a book author, speaker, or actor.”
6 TV Series That Integrate Social Media With Their Broadcast [from Social Media Today; written by Philip Cohen]
See which shows are going beyond using a hashtag during airtime, and what exactly they’re doing to connect with fans where the fans already are.
US Millennials: TV is the Most Influential Advertising Medium [from Marketing Charts; written by staff]
“. . .Millennials also tabbed TV as the advertising medium through which they are most likely to be introduced to or find out about a new brand they’ll consider for trial.
Social media, to be fair, is closing the gap.
Here are the numbers:
- 70% said TV influences the way they perceive and value a brand;
- 60% said the same about social (66% for women)”