It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.
“Short form video findability matters. If your target audience can’t find your content, it’s useless. Instagram short video findability comes from 2 major sources:
- 90% of Instagram Video shares occur on Facebook.
- Instagram has a 150 million user installed base. While not all of these users have the video version of Instagram, it doesn’t need to convert its base to testing the platform.”
3 TED Talks that Should Shape your Social Strategy [from The Buzz Bin; written by Michelle Wright]
“While there are a few talks that address social media directly (here’s one on reputation management, one on online crowds, and one on how social media can make history), I wanted to share a few of my personal favorites that don’t actually mention it, but rather contain ideas we can incorporate to make our strategies more effective.”
STUDY: Which Social Networks Inspire the Greatest Brand Dependence? [from PR Newser; written by Patrick Coffee]
“. . .Instagram beat its parent company for loyalty in the coveted 18-25 demo.
“Finally, some up-and-coming networks scored very highly on the dependence front despite lower membership numbers. Reddit and Tumblr were right behind the big four (Facebook, Instagram, YouTube and Pinterest) in nearly every category.”
6 Tips for Financial Service Companies on Social Media [from Social Times; written by Odysseas Papadimitriou]
“The challenge for financial institutions is figuring out a way to operate within the current regulatory framework, while also transforming their social media operations into a weapon for efficient customer service, brand management and crisis mitigation (rather than a ticking time bomb of liability). Just because you have one hand tied behind your back doesn’t mean you can’t do some damage, right?
Here are six tips to ensure that your company’s social media strategy packs a major punch.”
Tips for Creating Pinnable Content [from Soshable; written by Savannah Marie]
“While there’s no surefire method for finding Pinterest success, using the right combination of content, images and infographics seems to key. Follow the tips below to create pinnable content that meets or exceeds your expectations for the network while reaching the largest audience possible.”
First, do the research to be sure this is where your audience is.
Using Snapchat: A Guide for Brands [from Social Media Today; written by Elizabeth Kent]
“Exactly what audience can you reach through Snapchat? Here’s what the stats have to say:
- Snapchat has an estimated 26 million active users in the U.S.
- About 400 million snaps (photos and videos) are sent per day.
- The core audience on Snapchat is ages 13-25.
- Women make up 70% of Snapchat’s user base.
- 18% of people who own an iPhone are on Snapchat.
- From May 2012 to April 2013, the number of snaps sent per day grew from 6 million to 150 million.
These statistics show not only that Snapchat’s core audience is the same audience that many marketers are trying to reach, but also that its audience is ever-expanding, making Snapchat a prime target for your brand’s social media marketing strategy.”