It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.
Gear Up for SXSW: A Look Back at 2013′s Top Themes [from Social Media Today; written by Trevor Jonas]
The Ultimate Cheat Sheet for Social Media Dimensions [from Likeable Daily; written by Samy Simorangkir]
A handy resource to bookmark.
“Right now, there are more than 79 million pictures on Instagram with the hashtag #selfie. You can add another 7 million for #selfies and 1 million for #selfienation. Not counted though, are the number of selfies that don’t include a meta reference beyond the visual that you are indeed looking at a selfie.”
Another breakdown of the Selfiecity study, this time from Brian Solis.
“Home Depot believes Vines tap into people’s desire for unique content and fresh perspectives. ‘Stop motion provides the perfect excuse for casting your product as the star of the show.’”
Incorporating more visuals in your brand communication can be a powerful way to draw the attention of and connect with fans and followers– or capture the attention of people who might become them. This article has tips from a National Geographic Traveler Seminar on storytelling through photography.
Social media’s ‘law’ of short messages [from MITnews; written by Peter Dizikes]
“The study found that at times of lower activity, the most popular length of tweets ranges from about 70 to 120 characters. But at moments of much greater traffic — when messages are sent up to 200 times as frequently — the highest concentration of tweets is only around 25 characters in length, and declines sharply to a low at about the 130-character mark.”
Use these stats to inform your strategy for the rest of 2014.
Biggest Twitter Linguistic Study Ever Hopes To Discover The Next Viral Sensation [from AllTwitter; written by Lauren Dugan]
“The main goal of this research is two-fold: one, to determine how new words become popular and how they spread; and two, to analyze how the actual movement of people influences our linguistic patterns.”
Are You Still Missing a Strategy for Negative Social Posts? [from eMarkter; written by staff]
“February 2014 research from social media training firm Social Media Marketing University (SMMU) found that fewer than half of US marketing professionals had an effective plan in place for dealing with negative posts on social sites. One-quarter did not have a plan but were working on one, and nearly one-quarter more had no plan—and no plan for a plan.”
Next generation marketing: how to engage millennials [from Waggener Edstrom; written by Charlotte Sanville]
“Moving forward, brands need to understand that the key to engaging with gen Y audience is by participating in a two-way communication.”
The Five Promises Every Corporate Social Media Account Should Make [from Convince & Convert; written by Andy Lombard]
“The common element in the above five promises is strategy. Too many businesses throw up social media pages and expect them to attract leads and drive sales as if by magic. To really build an effective social presence, you must offer consistent customer value.”