It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.
Instagram Video Done Right: 10 Inspiring Brand Examples [from Social Media Today; written by Katherine Leonard]
“40% of the most-shared Instagram videos are from brands.”
Instagram teaching ad-makers how to be less square [from The Verge; written by Ben Popper and Ellis Hamburger]
“The company today published The Instagram Handbook for Brands, a book profiling 11 companies that it thinks are doing a great job posting content on Instagram. Example posts come from the likes of Patagonia, Chobani, and Disneyland, and are accompanied by tips like “share experiences” and “find beauty everywhere.” The posts Instagram highlights in its book, and in a series of blog posts starting today, are markedly different from the ultra-composed and polished ad made by Michael Kors that tested back in November. Perhaps Instagram learned that ads would need to feel even more authentic and user-generated to avoid alienating users.”
Profile of the Top Vine Video Creators | Videos [from Social Media Today; written by Neil Davidson]
Image and video are predicted to be big in 2014; if you’re thinking about getting into video, see how the top Vine producers do it.
“Instagram allows you to hone your storytelling skills by giving you the necessary—and instant—feedback by how your followers respond (or don’t) to your posts. I’ve learned a lot about what kinds of ‘stories’ resonate in a broader sense—what truly gets my point of view across effectively—just by seeing how my followers there react and what they respond to.”
Retailers Use Social to Spur Shopping, Research [from eMarketer; written by staff]
“Now that retailers are accepting that the average shopper isn’t flocking to social media to purchase, they’re realizing that social can be a valuable research tool, and the opinions of online friends can be persuasive.”
“Commitment, intimacy, dependability—she felt all of these, not about Diet Coke, but from it. She loved it as a constant companion, a support mechanism and a celebratory friend. At the time, I thought this was preposterous. We can’t connect with products the same way we connect with people!
But I’ve since learned that in many important ways, that is just what we do. Academic study after academic study has proven it. We don’t just consume or interact with brands. We actually engage in relationships with them.”
Everything you need to know about Twitter’s advertising options [from Social Media Explorer; written by Ben Harper]
If you’re in the UK and looking to advertise on Twitter, this is a must-read for you.
A Paid Search First? Olympic Sponsor Visa Opts To Advertise Its Tumblr On Google, Bing and Yahoo [from Search Engine Land; written by Ginny Marvin]
“Visa also appears to be the only major Olympic sponsor to have made Tumblr its Olympic content hub. From its Tumblr account, Visa links to all of its other social channels and features video and other content assets that are distributed across the other networks, including Facebook where it has over 12 million fans.”
How to Tap Into the Purchasing Power of Millennials with Social Media [from Business 2 Community; written by Scott Scanlon]
“The driving force behind social commerce can be attributed to the Millennial generation’s penchant for social media. Numbering 76 million strong, Millennials, also known as Generation Y, are defined as the demographic cohort born between 1980 and 2000. Their size and combined purchasing power make Millennials a necessary market segment for the future success of most companies.”
For what reasons do Millennials follow a brand’s social accounts?
Study: Social Media Driving Hyper-Growth for SMBs [from Social Times; written by Kimberlee Morrison]
“According to the study, one in six SMBs on the grow are in what was referred to as hyper-growth mode. Indeed, companies experiencing hyper growth report a 73 percent increase in social media spend, indicating that social media is an effective tool for branding, generating word-of-mouth, content marketing and lead generation.”
Three Technology Revolutions [from Pew Internet]
“Three major technology revolutions have occurred during the period the Pew Research Center has been studying digital technology – and yet more are on the horizon.”
Get the stats on Broadband, Mobile, and Social from Pew.