Just after the Super Bowl last night, online insurance company Esurance aired the first post-game commercial, saving 30% on their ad. (Quite the bargain at ~1.5 million dollars off the 4 million dollar game-time price!) Esurance spokesperson John Krasinski told viewers that Esurance was passing these savings onto them: Someone who tweeted using the hashtag #EsuranceSave30 would win 1.5 million dollars.
— Esurance (@esurance) February 3, 2014
Their promoted tweet about the contest, including a link to more details.
So how’s the campaign going? There have been more than 1.8 million tweets using the #EsuranceSave30 hashtag in just the first 12 hours. That’s more tweets than any other advertiser got around the game, that’s for sure.