It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.
“All this available information and data is creating a battle for customer attention between brands, publishers, and each one of us who creates content. But more importantly, it’s forcing businesses to think and act like publishers.”
The answer to gaining some of this precious attention? Visual content.
“Just because you don’t offer a visual product doesn’t mean you should avoid Tumblr. Your use of the site just might not be as intuitive at first.
In lieu of posting product photos, consider posting photos related to your products. For instance, eyeglass maker Warby Parker doesn’t merely offer photos of its high-end frames. . .The company promotes a lifestyle — what people who wear its glasses do — and sells indirectly by posting compelling content that goes beyond its products.”
And here’s a bonus video to check out from this week’s Digital-Life-Design conference: A conversation on creativity and tech, featuring David Karp, Georg Petschnigg, and Felix Salmon [DLD14 - On Creating Tech]
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