It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.
Five Social Media Measurement Questions I Hope (NOT) To See in 2014 [from Metrics Man; written by Don Bartholomew]
“‘I don’t measure ‘social media’, I measure what you are trying to accomplish with social media’. . .the distinction is very important. Measurement is fundamentally about performance against objectives. So, we measure our performance against the objectives established in the social media plan. A lot of what passes for measurement in social media is really data collection – tracking Followers or Likes, blog traffic or consumer engagement on Facebook. Unless you have measurable objectives and targets in each of these areas, you are collecting data not measuring. What do you want to happen as a result of your social media campaign or initiative? Measure that.”
“Some 73% of online adults now use a social networking site of some kind. Facebook is the dominant social networking platform in the number of users, but a striking number of users are now diversifying onto other platforms. Some 42% of online adults now use multiple social networking sites. In addition, Instagram users are nearly as likely as Facebook users to check in to the site on a daily basis.”
“If you haven’t mastered Vine or Instagram’s video feature yet, now is the time to get comfortable. If the prediction is correct, making compelling short videos will be as important as writing in 140 characters. The earlier you can master the trend, the better.”
“This is a fundamental shift in how we’ve thought about measuring marketing for decades. It’s not about the campaign, it’s not about the channel, it’s not about the content, it’s about how all of those efforts combined to create revenue.”
“8 Tips for making a successful Tumblr:
1. Do one thing. Do it well. Be consistent. Find your niche and own it.
2. Think different. There are millions of blogs. Find a way to be unique.
3. Make it visual. 60% of shares on Tumblr are images. Show, don’t tell.
4. Get good help. If you can’t write or design, find someone who can.
5. Be a part of the community. Ask for suggestions, take requests. Listen.
6. Fail hard. This isn’t my first dance at the Tumblr party. It’s trial & error.
7. Be excellent to each other. Seriously. This.
8. Tumblr. Because Tumblr.”
“Here’s its latest collection of recent trends and statistics: This is the year that was in B2B Marketing crunched. Be sure to check out the links to some of the year’s best B2B videos on slide 37.”