It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.
“Just as Twitter heralded a brave new world for bite-size storytelling, Instagram Video now challenges digital innovators — and traditional news outlets — to use the platform to its full potential, packing 15-second video segments with vital information and titillating tidbits.”
Not a bad way to get some inspiring ideas for your own short video content.
Women Up Time Spent on Social Platforms [from eMarketer; written by staff]
“But it’s platforms like Pinterest and Instagram that are garnering an ever-greater share of time from those women who do use them. Nearly half of women surveyed who visited social networks regularly said they had increased the amount of time they spent on Pinterest or blogging platforms in the past year—and more than two-thirds said the same of Instagram. A comparatively small 30% said they were using Facebook more frequently.”
How to generate sales with social media in an underground business [from Web Ink Now; written by David Meerman Scott]
“Social media is everything for us,” Liza says. “It enables us to spread the word.”
3 Metrics to Measure Year-End Social Media Results [from Business 2 Community; written by Maria Peagler]
“I’m a huge advocate of the 80/20 rule: 20% of your effort generates 80% of your business.
So we’ll be measuring the top 20% of your promotional tactics to see what drove the most results.”
Social Media Year in Review: 13 Must-Know Statistics from 2013 (Infographic) [from Entrepreneur; written by Brian Honigman]
“With the multitude of social channels on the market and the growing need to create content at scale to fuel these networks, it’s important to have actionable data to help better focus your social media-marketing efforts. Take these 13 fascinating social-media statistics about SlideShare, Snapchat, Instagram, Pinterest, Facebook, Twitter, Vine, LinkedIn and Google+ into mind when formulating your marketing strategy for 2014:”
Click through for the full infographic from Sparefoot, or see it directly on their site.
101 tactics from Heidi Cohen’s top 5 articles.
“This is more than a prediction. It’s a fact. Marketers need to make smarter decisions moving into 2014; and they can only do so by looking at data.”
“About 86% of people make an active effort to hide their digital footprint. The #1 reason is hackers. . .But #2 was marketers.”
The Best Social Media Campaigns Of The Recent Past [from Soshable; written by Anita Reid]
“Today’s companies and organizations use the campaigns that integrate their offline marketing with social media channels, their own site and paid advertising.”
Check out some of the most recent clever and integrated campaigns to get inspired for 2014.