It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.
Social Data Market Momentum: It’s Not About the Firehose [from Thought Experiments; written by Susan Etlinger]
“But this market, as it’s evolving, is not just a game of ‘Capture the Firehose’; it’s about taking this enormously complex, rich and challenging data set and turning it into insight that can be used to suggest trends that real people in real organizations can act on. It’s not about the firehose; it’s not even about the water. It’s about the fires the water can put out, and the things it can cause to grow.”
Nine Valuable Marketing Lessons From a Nonprofit – Charitywater.org [from KISSMetrics; written by Chloe Gray]
These lessons are equally applicable to for-profit businesses.
“Through a commitment to storytelling, beautiful design, broadcasting a unique value proposition, putting donors at the center of their strategy, and creating highly sharable content, the nonprofit has built a brand that incites the kind of loyalty, excitement, and inspiration most companies dream of.”
How To Build The Perfect Tumblr Profile For Business [from MarketingThink; written by Gerry Moran]
“Tumblr needs to be considered for every brand’s picture-perfect content marketing strategy in 2014. With native buying behavior focusing on the visual experience, brands need to be presenting their story at the multitude of customer touchpoints. This content consumption behavior demands that brands evolve into a curator and syndicator of their content assets on visual and graphical platforms like Tumblr, Instagram and Pinterest.”
4 Creative Instagram Brand Campaigns [from Business 2 Community; written by Theo Schmidt]
Check out four of the most interesting uses of Instagram for brand campaigns.
(And you can find us here on Instagram, if you’re so inclined.)
STUDY: It Only Takes 76 Seconds to Secure or Lose Brand Loyalty [from PR Newser; written by Elizabeth S. Mitchell]
“And assistance doesn’t only need to be fast — it also needs to be direct and personal. The survey revealed that 69% of consumers are more likely to be loyal to a brand that provides live, human assistance at critical moments, and 82% say their perception of a brand improves when live chat is available.”
Before publishing something on a social account, say it out loud.
“In real time, the Out-Loud Voice litmus test it is a quick affirmation that could be the last check before something is posted online. And let’s be honest, what you post on social as a brand is very much out loud even if it is only written word. And without a doubt, most branded social media gaffes could have been prevented with this test.”
“Along the way, I’ve also learned that pushing for social adoption because of technology misses the point of change. The true catalyst isn’t whatever the latest trend in social media is this week. That’s reactive and almost impossible to leapfrog. The truth is that change is fueled by the affect that social media, mobile, and other forms of disruptive technologies have on customer behavior. Whether it’s B2B, B2C, B2B2C, or whatever model you prefer, as long as we’re talking about connected human beings, you can bet that social and digital in general are influencing discovery, decision-making, and impressions in every moment of truth.”
5 Tips to Help Busy Small Business Owners Better Manage their Social Media [from Eli Rose; written by Liz Jostes]
“. . .adjust your expectations to a level you can confidently maintain.”
“Ultimately, the results of a social media marketing audit should reconcile the difference between the current situation and where the brand social media efforts need to be. Just like the other online marketing audits companies will perform, a social media audit is not a “one and done” situation. They should be repeated periodically as part of being accountable for the social media investment.”
B2B Experts: The Difference Between Social Media and Content Marketing [from Social Media B2B; written by Jeffrey L. Cohen]
“Your neighbor isn’t going to talk to you about those darn teenagers and their content marketing. But there’s plenty of discussion by businesses and citizens alike about social media.”
What to Do When Your Twitter Handle is Taken But Isn’t in Use [from Social Media Today; written by Deborah Sweeney]
Helpful guidelines for a 140-character crisis.
History Retweets: How Ancient Romans Created Social Media [from the Wall Street Journal; written by Tom Standage]
“Who invented social media? It wasn’t the founders of Facebook, or Twitter, or even MySpace or Friendster. Social media—the exchange of media within networks of friends and acquaintances—is much older than the Internet. A social-media environment requires two things: a certain level of literacy, and the ability to copy and deliver information cheaply and quickly. This combination first arose in the late Roman republic of the 1st century BC, more than 2,000 years ago.”