It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.
“Whether you want to maximize your Tumblr experience or just want to learn how to participate in activities on this popular social network, here’s a complete guide to Tumblr etiquette.”
While more of a guide for personal Tumblr use than for brands, it still has some helpful tips on how communities within Tumblr operate; valuable information to any brand that wants to understand and connect to their customers.
How Whole Foods Has Commandeered Tumblr [from Business 2 Community; written by Tree Treacy]
“Dark Rye has a website, but also hosts an analogous Tumblr blog. This is a smart move on the part of Whole Foods for a couple of reasons. The first, of course, is that having multiple venues for content is a great way to reach a wider audience. Tumblr users who may not otherwise be keeping up with Dark Rye are much more likely to follow the online magazine’s blog more casually when it is on this blogging site.”
“But before you can respond appropriately, you need to properly assess who you are responding to!”
“There are numerous tactics that can be leveraged to generate B2B leads with content marketing. In fact, 28 percent of B2B marketers reported using between five and nine content marketing tactics to drive leads, while 64 percent reported using more than nine. As you can see from these statistics, a successful B2B content marketing strategy includes a variety of methods and there is no one-size-fits-all solution.”
10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy [from Fast Company; written by Belle Beth Cooper]
“1. THE FASTEST GROWING DEMOGRAPHIC ON TWITTER IS THE 55–64 YEAR AGE BRACKET.
This demographic has grown 79% since 2012.
The 45–54 year age bracket is the fastest growing demographic on both Facebook and Google+.
For Facebook, this group has jumped 46%.
For Google+, 56%.”
India Leads Worldwide Social Networking Growth [eMarketer; written by staff]
“This year, eMarketer estimates, 1.61 billion people will log in to social networking sites at least monthly, from any electronic device. That’s a 14.2% gain on social networker numbers from 2012, and double-digit growth is expected to continue for another year. By 2017, 2.33 billion people will use social networks.”
5 forthcoming social media advances you should know about [from iMedia Connection; written by Elisabeth Crane]
“Developing Niche Platforms
Although sites like Google, LinkedIn, and Instagram are major platforms for social media in a bigger context, niche marketing has its place in social media. In fact, many of these niche platforms will be playing a role in specific interests and activities in daily life. Applications will be considered unique to the individual user, such as connecting DIY-saavy designers or those curious to start a new cause.”
Which Social and Mobile Platforms Are Older Teens Using? [from Marketing Charts; written by staff]
If teens are leaving Facebook, where are they going? (Older teens aren’t leaving, it seems.)
“Given all the fuss about teens leaving Facebook, GlobalWebIndex has taken a look at the most widely-used social platforms and mobile applications by 16-19-year-olds around the world. The global survey finds that Facebook remains the most commonly used social platform, with 56% of respondents claiming to have used it in the past month. Facebook’s mobile app is next, at 43% of respondents, followed closely by YouTube’s mobile app (39%) and site (35%). There are some surprises on the list.”