It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.
So You Wrote A Blog Post: How To Get The Most Juice From Twitter [from AllTwitter; written by Lauren Dugan]
“Write for your audience, not for you. So you just launched a new product. Good for you! But that news won’t entice your Twitter followers over to your blog unless you tell them why it matters to them, hopefully by showing them how it can make their lives better in some way. Everything you blog about should have your Twitter (and Facebook, and LinkedIn, etc.) audience in mind, so that your content resonates with as broad of an audience as possible.”
Could Twitter Help Fight Cord-Cutting? Here’s Proof It Can [from Forbes; written by Jeff Bercovici]
“Only 1.7% of the Twitter users in Magid’s survey expected to drop TV subscriptions in the next 12 months, versus 3% of non-users. This even though the Twitter users were on average younger — meaning they should’ve been more inclined to cord-cut, not less.”
Three Ways to Help More Women and Girls Stand Up and Take Risks [from GOOD; written by Manasa Yeturu]
“‘Where the girls at?’ I asked point-blank to a crowd of more than 60 spectators—and directly at the four judges seated in front of me. That question was how I started off my final pitch at a recent Startup Weekend. In short, it encapsulated my whole weekend—a weekend that was by, for, and created to encourage women to step up and into the startup space.”
See which predictions you agree with, and leave your own in the comments.
“It’s all well and good having data that shows you the atypical behaviour of a demographic, based on surveys and publications from that specific market. Yet these behaviours are only as good as the situational knowledge we have about that audience.”
“If you’re like most people, you probably underestimate the size of your actual social media audience because on social media, engagement doesn’t equal reach.”
Few Consumers Feel That Brands Are Connecting With Them. How Are Brands Failing? [from Marketing Charts; written by staff]
“The biggest gap between importance and performance came in the area of “communicating openly and transparently about how products are sourced and made.” While 54% of respondents considered that an important area (top-2 box on a 5-point scale) for brands to build and maintain connections with them, just 12% on average believed that the statement applied to the brands in question.”