It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.
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Nearly Half of B2Bs Expect a Marketing Budget Bump in 2014 [from eMarketer; written by staff]
“Eighty-four percent of B2B marketers used social networks this year, up from 79% in 2012, while both blogs and microblogs saw a decline in B2B use this year. Photo sharing also saw a precipitous decline over the last year. Video sharing, however, continued its growth trend, in use by 37% of surveyed B2B marketers.”
What inner city kids know about social media, and why we should listen [from Medium; written by Jacqui Cheng]
“Contrary to popular belief among adults, these teenagers are not oblivious to privacy settings and do care a good amount about who can see what online. If anything, most of them have consciously chosen what they want to show to me and the rest of the world through social media. And what they’re telling us is who they are and what they need from us as mentors.”
“As of May 2013, 15% of American adults ages 18 and older do not use the internet or email.
Asked why they do not use the internet:
- 34% of non-internet users think the internet is just not relevant to them, saying they are not interested, do not want to use it, or have no need for it.
- 32% of non-internet users cite reasons tied to their sense that the internet is not very easy to use. These non-users say it is difficult or frustrating to go online, they are physically unable, or they are worried about other issues such as spam, spyware, and hackers. This figure is considerably higher than in earlier surveys.
- 19% of non-internet users cite the expense of owning a computer or paying for an internet connection.
- 7% of non-users cited a physical lack of availability or access to the internet.”
Social Content Calendars: Few Plan Far Ahead [from Marketing Charts; written by staff]
“Whatever their calendars, respondents indicate that social is accounting for more traffic to their websites. This year, 29% said they were getting 20% or more of their traffic from social media, up from 13% seeing that level last year. Driving traffic to websites ranked as the second most important strategic social media goal for respondents, behind increasing brand awareness.”
From brand gaffes to the beginning of citizen journalism on Twitter, Mashable takes notes of big moments that changed the way we see the service.
5 Ways B2B Companies Can Generate Leads on Twitter [from Social Media B2B; written by Carolyn Hughes]
“There’s an old adage that says products don’t sell, people sell. So use Twitter for the communication tool that it is and get chatting.”
Twitter’s Semi-Secret Recommendation Account [from Wired Insider; written by Smarter Upstarter]
“That seems to be the sort of thing that triggers Magic Recs, as if to say ‘hey, a few people you follow decided to follow this account recently. Maybe you should too.’”
Beyond Gathering Likes: Moving Past Followers & Fans [from Marketing Land; written by Kelsey Jones]
Choose Promotions Carefully: “Promotional content is something that can also affect audience trust. Whenever you are self-promotional on any social media platform, do so very wisely. Make sure it is something customers actually want.”
Why Agencies and Brands Need to Embrace True Storytelling [from AdWeek; written by Jon Hamm]
“Content is dead. Long live storytelling.”
“Stories make your products special thereby increasing their monetary value. Stories set your offering apart from your competitors and near substitutes and build demand.”