It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.
Not sure if blogging is right for your brand? Try Tumblr [from Nashville Business Journal; written by Samantha Owens Pyle]
“If your brand is still not sure if blogging will help you achieve your overall marketing goals, Tumblr is a simple alternative to a fully integrated blog on your website to test your content strategy.”
“2. Twitter followers are emotionally connected to SMBs
63% of people follow SMBs is to show support for that business. 85% also say that they feel more connected to an SMB after following them. This is probably why followers of SMBs are more likely to recommend and purchase from them.”
Study: Customers who follow SMBs on Twitter feel a stronger connection [from Leaders West; written by Jim Dougherty]
Nearly three-quarters of respondents said they were more likely to buy from a company after following them on Twitter.
86% of people said they would be more likely to buy from a company if a friend recommended a follow on Twitter
More than 64% of people use Twitter to share POSITIVE experiences with an SMB
The top reason people follow SMBs on Twitter is to get product updates. #2 – to show support. #3 – to interact with them.
33% of people followed an SMB based upon a Promoted Tweet.
Retract your tweets and alert everyone who retweeted misinformation with new Twitter tool [from Faves + Co; written by staff]
“Now, new Twitter tool Retwact lets you share an updated tweet to anyone who retweeted the initial tweet with misinformation.”
How to Draw Meaningful Conclusions from Social Media Metrics [from Convince & Convert; written by Stephen Monaco]
“Companies typically track “likes” and retweets, but they can also track things they rarely focus on: the qualified leads coming from social, a company’s share of a conversation, and even the amount of revenue generated from an individual social marketing initiative.“
Research Reveals Most Influential Social Media in B2B Buying [from Social Media Today; written by Steve Rayson]
“1. Industry Forums Are The Most Used Social Channels
Where social media was used by B2B buyers, the social channel they used most frequently was industry forums as shown below. They also ranked industry forums as the most influential source of information in the buying process.”
7 Major Social Media Mistakes You May Be Making Without Knowing It [from Buffer; written by Belle Beth Cooper]
“One of the biggest challenges in doing this is working out exactly what to measure. After all, there are so many different elements to measure, it can be hard to work out which ones are useful and which ones we’re looking at just because they’re easy to measure.
It’s important to realize why we’re looking at these metrics in the first place, so that we can choose the right metrics to focus on.”
Click through for more details on how to define your goals and choose a good metric (or several) to measure.
The Effects of Social Media on How We Speak and Write [from Social Media Today; written by Karan Chopra]
“Social media use requires some unique adaptations, but it also provides us with a whole new way to communicate.”
“On any given day, the average American teenager spends more than 7.5 hours online and uses his or her cellphone 60 times. While these numbers strike fear in the hearts of parents and crotchety novelists lamenting the loss of a more meaningful existence, there are some real benefits to a technology-saturated life: Young people spend far more time consuming new information, honing verbal concision, and interacting with a diverse audience than they have at any point in history.“
What Internet Users Like to Share on Social Media Sites [from Marketing Charts; written by staff]
“While 7 in 10 overall claim to share content, some demographic groups are more likely to engage in this behavior than others. Respondents aged under 35 are most likely to share (81%), a completely unsurprising result. Still, about 7 in 10 online users aged 35-49 said they had shared content on social media sites during the past month, as did a majority 55% of respondents aged 50-64.”