This Week in Social Media Analytics #62

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

Califone’s New Music Video Self-Generates From Tumblr-Born GIFs and Images [from Motherboard; written by Johnny Magdaleno]

The only limit to creativity on Tumblr is what you place on yourself.

What Makes a Great Tumblr a Great Book [from Fast Company; written by staff]


“I still go for the same thing I go for anywhere, which is voice and not just a collection of things that happen to be shareable. If you look at which deals did best, I imagine that voice would be the denominator.”
–Jason Ashlock,Movable type, agent for Stuff Hipsters Hate (Fall, 2010)

MoMA Provides Free Art Courses for Teens on Their New Tumblr [from Complex Art & Design; written by Andrew LaSane]

“After nine months of preparation, the Museum of Modern Art has joined Tumblr with a blog made exclusively for teens. MoMA Teens provides free art courses (the New York Times lists 3D-printing and animated GIF workshops) and teen-centric gallery content in hopes to reach their target audience where they live: the Internet.”

72% of Online Adults are Social Networking Site Users [from Pew Internet | Pew Internet & American Life Project; written by Joanna Brenner and Aaron Smith]

“Those ages 65 and older have roughly tripled their presence on social networking sites in the last four years—from 13% in the spring of 2009 to 43% now.”

“In this report we also studied online adults’ use of Twitter. The percentage of internet users who are on Twitter has more than doubled since November 2010, currently standing at 18%. Internet users ages 18-29 are the most likely to use Twitter—30% of them now do so.”

How Quickly Do People Join Different Social Networks? INFOGRAPHIC [from All Twitter; written by Allison Stadd]

“Anyone who engages with a given innovation fits into one of five categories: innovators (2.5% of the potential population of adopters), early adopters (12.5%), early majority (34%), late majority (34%), laggards (16%). Each of these groups has unique psychographic characteristics that cause people to be more or less likely to adopt a given technology at a particular point in time.”

Nielsen Says Tweets Influence Ratings in 29% of Sampled TV Episodes [from Marketing Charts; written by staff]

“Per the researchers, ‘the volume of tweets caused significant changes in live TV ratings among 29 percent of the [221 broadcast primetime program] episodes’ sampled.”

What NASA Can Teach You About Social-Media Marketing [from Entrepreneur; written by Rick Mulready]

“The agency has nearly 500 social-media accounts across multiple social networks that are managed by employees at 10 different field centers.”

Also features tips on how to market like NASA through social media.

What Are Some Key Differences in Social Activity Around the World? [from eMarketer; written by staff]

“On first glance, it might seem possible to sum up the global social network landscape in a single word: Facebook. With almost 1.1 billion users expected by the end of 2013, Facebook has become the top social network in nearly every country in the world except China and Russia. However, it is far from the only social network internet users worldwide access.”