It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.
Some common sense advice, plus some great resources for teachers looking to connect with students and parents in the social realm.
Social Media and Consumer Empowerment Don’t Match, Study [from SocialBarrel; written by Neal Lasta]
“According to a study conducted by the Journal of Consumer Research, once a consumer is empowered, it gets very hard to influence him or her through social media.”
Link to purchase full study in the quote above.
Mobile Tops Desktop for Social Sharing [from eMarkter; written by eMarketer staff]
“Twitter was well represented for sharing media and publishing content, and nearly as common a platform for consumer brand info as Facebook.”
Mark Twain’s 10-Sentence Course on Branding and Marketing [from MarketingProfs; written by Tom Bentley]
“1. Many a small thing has been made large by the right kind of advertising.
Seth Godin remarked that today’s publishing, with its instant electronic availability, has made the physical book a trophy of sorts, a kind of souvenir. Twain was 100 years ahead of Seth.”
Entertaining- it is filled with a lot of Twain zingers, after all- and applicable.
3 Social Media Questions Every Brand Should Ask Itself [from Fast Company; written by Hayes Davis]
“Brands often look for absolutes on social media–i.e., customers either love them or hate them. Don’t fall into the sentiment trap and look only at compliments or complaints; mine the entire conversations for trends. Are there hidden messages that might not even be directed at your brand that can tell you a lot about underlying consumer wants and needs? Sometimes there is a larger story in what customers are implicitly saying.”
Our CEO wrote this, so we might be a little biased, but we think it’s a great piece.
Tweets power “the shortest NASCAR race in history” in ad from never.no, Sprint and Leo Burnett [from The Drum; written by Jennifer Faull]
“Billed as ‘the shortest race in NASCAR history’, the 60-second ‘race’ asked fans to Tweet their favourite driver’s car number, along with the hashtag #Sprint60. Each Tweet increased the driver’s speed, pushing them faster along the track as viewers watched the progress live.”
We Are Social launches Siemens’ global recruitment campaign via Tumblr [from Campaign; written by Lynsey Barber]
“‘Tumblr is increasingly popular with a young audience, and people are already sharing and commenting on content on the platform, so it was the natural choice for this campaign.’”
“The success of Tumblr campaigns depends on the ability of brand marketers to make their ads and blogs as interesting as the user-generated content they’ll ultimately sit alongside.”
Great examples of some recent Tumblr campaigns.