It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.
Social Networking Is the No. 1 Online Activity in the U.S. [from Statista; written by Felix Richter]
“On average, Americans spent 37 minutes per day with services such as Facebook, Twitter or LinkedIn in the past year.”
“Social media and content marketing are not quick and easy solutions for business success. Take the time necessary to develop your online reputation and understand that it’s not a one, lane road. Social media engagement is a multi-way highway that requires precision, stamina and awareness.
Remember also, it helps to enjoy the ride.”
Brand Marketers Put More Emphasis on Social, Mobile, Video [from eMarkter; written by staff]
“When it comes to specific tactics that will see growth, US brand marketers, in particular, will double down on social media, mobile and video this year, with 70%, 69% and 64%, respectively, increasing their use of these tactics. Far fewer respondents planned to put more dollars to rich media and display, and in fact, display advertising will see the largest percentage of marketers decreasing their investment.”
Infographic: The Fiercest Women in Tech (and Why We Need More Like Them) [from New Relic; written by Thea Lamkin]
“In this infographic, we hear from some of the IT industry’s most influential players on how women can find their place in a traditionally male-dominated sphere, and how companies can bring more high-performing women on board.
Not only do companies benefit from having women in leadership roles, but greater diversity overall can make a team more intelligent, more profitable and more relevant.”
Six ideas to get more women involved in the tech sector [from The Guardian; written by Catherine de Lange]
“This lack of visibility of women in the workplace and the classroom – the lack of role models, champions and mentors – is perhaps one of the most cited barriers to getting more women in tech. According to research conducted in 2008 by Catalyst that surveyed women working in the hi-tech sector, women most often pointed to a lack of role models similar to themselves, not having a mentor or champion and being excluded from important networks of decision-makers as the biggest barriers to career advancement.”
How a Tumblr post kept a family from losing their home [from The Daily Dot; written by Fernando Alfonso III]
A little feel-good Tumblr story for your Friday.
Diesel Goes to Tumblr to Cast Ad Campaign [from Women's Wear Daily; written by Rachel Brown]
‘I wanted to find people who reflected the diversity of the creative community today and not just the typical model. I wanted the campaign to showcase a variety of characters, people who are beautiful in their own unique way,’ said Formichetti.”
A great introductory guide for those just getting started with Tumblr for their business.
Still not sure how to get started on Tumblr? Check out how these brands are approaching this amazingly creative platform.
Twitter roles out ‘related headlines’ section on embedded tweets [from Faves + Co; written by staff]
“According to Twitter developers, they believe this new feature will help more people discover the backstory of where a particular tweet originated and, perhaps, more important for publishers, drive clicks to articles and grow an outlet’s audience.”
“It begins with the basics: asking why you’re using a hashtag, with a reminder that good hashtags should be memorable, so that your customers will easily recall them.”
A step-by-step guide to choosing a campaign hashtag, from Twitter themselves.