It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.
Simple Errors in Social Marketing Alienate UK Users [from eMarketer; written by staff]
“Basic errors like poor spelling or grammar in social media marketing messages are the best way to alienate UK consumers, according to July 2013 research from Disruptive Communications.”
“Becoming a social business with no vision for where it’s going to take you is like investing thousands of dollars building your first dream home and never moving in to enjoy it. It’s a waste of time otherwise. I look at social business strategy as an enabler.”
New England Colleges With Biggest Social Media Reach [from GoLocalProv; written by staff]
“Colleges today are serving the most mobile and social customers in the world, many of whom are using multiple mobile devices to network and collaborate,” Afshar writes in the Huffington Post article accompanying his new ranking. “Today, social networking is the most popular use of the web. A 2012 study noted that students are choosing colleges with social media clout. A survey of 7,000 high school students revealed that university social media accounts influenced their selections.“
Using Twitter To Predict (And Hopefully Avoid) Food Poisoning [from Social Times; written by Mary C. Long]
“After four months of stalking over 23,000 restaurant-going New Yorkers and gathering data on 480 likely cases of food-poisoning , the researchers behind nEmesis ranked the frequented restaurants based on the likelihood of getting sick after eating there.
When compared to inspection data provided by the New York City Department of Health, the guys behind nEmesis found their results showed an overlap of one third.
If a nEmesis app is developed, it could save us regular people from popping up in an episode of Kitchen Nightmares, as well as leaving food inspectors no excuse but to get tech-savvy. Fast.“
Emphasis added. Fascinating application for the ongoing discussion of Twitter and health.
Twitter Is Testing Out A New ‘TV Trending’ Box At The Top Of Your Timeline [from TechCrunch; written by Ingrid Lunden]
“. . .the company appears to be is testing out a new feature where links to popular TV shows appear as Twitter cards at the top of your Timeline, complete with related Tweet data and show information.”
Marktr [written by Tumblr staff]
If you’re a business on Tumblr and not following the Marktr blog, we recommend you start. It’s fantastic insight from Tumblr’s Sales and Brand Strategy team.