It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments!
Amplify TV commercials on Twitter: Premiering TV ad targeting [from Twitter's Advertising Blog; written by Michael Fleischman]
“As brands look to find better ways to coordinate their marketing activities, Twitter provides the perfect bridge between TV, digital and mobile. In fact, 64 percent of mobile centric users on Twitter use it in front of the TV at home.”
“Even though Tumblr was never a one-person company, it usually felt like a one-person product.”
Great read about Tumblr from the early days, from someone who was there.
“Teen Twitter use has grown significantly: 24% of online teens use Twitter, up from 16% in 2011.”
And they share more about themselves than ever:
“For skeptics who might feel that simply following or liking a TV show doesn’t involve much in the way of engagement, the study has this little tidbit: after liking or following a show, viewers were 75% more likely to watch that show.”
Twitter granted patent on pull-to-refresh, promises to only use it defensively [from The Verge; written by Nilay Patel]
“To alleviate those concerns, Twitter agreed to only use his patent defensively — the company wouldn’t sue other companies that were using pull-to-refresh in apps unless those companies sued first.”
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