This Week in Social Analytics #49

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments!

The Real-Time Marketing Drumbeat Gets Louder, as Agencies, Brands Sign On [from eMarketer]

“In a February 2012 survey by GolinHarris, consumers expressed more positive feelings about brands after they were exposed to real-time marketing than before the exposure. Nearly half said they would feel more positive, while 46% would be more interested in the brand. Likelihood to recommend, to consider making a purchase, and to try or buy all were also significantly higher after exposure to real-time marketing.”

7 Things Marketers Should Know About Tumblr [from Inc; written by Jeff Haden]

“Tumblr isn’t a blog platform like WordPress; it’s a social network that has a blogging platform.” says Neil Patel, co-founder of the Web analytics firm KISSmetrics. “The beautiful thing about Tumblr is that it makes it really easy to share your content with millions of Tumblr users… so you can get a big audience without spending a ton of money on marketing.”

Brands Are Giving Precious Ad Real Estate to Tumblr Like Facebook a few years ago [from AdWeek; written by Christopher Heine]

 “Of course, there’s data behind these directions. Y Combinator partner Garry Tan made waves last winter when he released a study finding that among 13-to-25-year-olds, 59 percent regularly use Tumblr versus 54 percent regularly using Facebook.

According to comScore, Tumblr drew 37 million unique desktop and mobile visitors in March, up roughly 30 percent over the year-ago period. Tumblr users post memes, GIFs, videos and other content that they discover online or fashion themselves.

Last week, Tumblr announced a mobile ads product. . .’If [young people] are not using a smartphone, they are using an iPad,” Dooley said. And brands are tumbling toward them.’”

Top VC: Tumblr’s CEO Is Worth $200 Million Because He Ignored My Advice [from San Francisco Gate; written by Megan Rose Dickey]

Union Square Ventures partner Fred Wilson says he used to bug Karp about adding a comments feature to Tumblr. Wilson wanted readers to be able to comment on Tumblr blogs, but Karp wouldn’t budge.”

Twitter Helps Us Stay In Touch (Especially When We’re Miles Apart), Says Study [from AllTwitter; written by Shea Bennett]

Perhaps not surprising, but there were some other interesting takeaways from the study, such as:

  • The Indonesian capital Jakarta was the city where most tweets originated, accounting for 3 percent of all geotagged tweets

  • New York and Sao Paulo tied for second place

  • While people who are further apart tended to tweet each other on a more frequent basis, people who live closer together were more likely to be infrequent communicators on Twitter

Find the full study here.

Social Media Is the Best Way to Market an App, Study Finds [from Social Times; written by Devon Glenn]

“In AppsFlyer’s Mobile Advertising Measurement Q1-2013 report, analysts observed that using these social channels improved three important metrics for app marketing campaigns: user quality, conversion rates, and volume. App marketers in the study promoted their apps on social media through user invites and social app discovery platforms.”

26 Social Media Marketing Tips from the Pros [from Social Media Examiner; written by Debbie Hemley]

Broken down by Calls to Action, Content Strategy, and Email and Social Integration. Insights from Social Media Marketing World Conference.

And this week in Twitter oddities novelties:

Huggies TweetPee Device Tweets Parents When Their Baby Has Peed Their Diaper [from Laughing Squid; written by Rusty Blazenhoff]

Available in Brazil.