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This Week in Social Analytics #52

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments! Social Gives SMBs Maximum Exposure [from eMarketer] “The greatest benefit of social media was increasing exposure,More

TakeFive with TweetReach: Diane Lang

Welcome back to TakeFive with TweetReach, our ongoing interview series with influential members of the Twitter measurement universe. This week, we’re excited to speak with Diane Lang of BlogHer. Their Social Media Manager and a self-taught social media professional, Diane brings a fantastic narrative to the use of social media for a complex and dedicated networkMore

How to take advantage of TweetReach historical analytics

If you’re in charge of planning a big Twitter campaign, you want to arm yourself with as much information as possible. Our premium historical analytics can help you see where holes have been in past campaigns, what worked, what you might want to test out this time around, and a lot more. From planning outMore

This Week in Social Analytics #51

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments! Amplify TV commercials on Twitter: Premiering TV ad targeting [from Twitter's Advertising Blog; written by Michael Fleischman]More

Arrested Development: talk on Twitter and Tumblr

One minute after midnight (PDT!) on Sunday, May 26th, Arrested Development (AD) fans will be gathered around their glowing computer screens as the entire fourth season premieres on Netflix. Excited fans have been discussing the countdown to their streaming binges on Twitter and Tumblr, and as Gene Parmesan is unavailable to disclose their discussions withMore

This Week in Social Analytics #50

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments! Using Facebook and Tumblr to Engage Students [written by & from ProfHacker] “And though digital tools haveMore

New TweetReach Tracker 2.0 version rolls out tomorrow!

Tomorrow, Tuesday May 14th, all Trackers will roll over to the new 2.0 version. Don’t worry – all the same full-fidelity, real-time tracking is there as before – but we’ve totally rethought and redesigned the Tracker look and feel. It’s cleaner and simpler than the old version, and gives you all the information you need atMore

This Week in Social Analytics #49

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments! The Real-Time Marketing Drumbeat Gets Louder, as Agencies, Brands Sign On [from eMarketer] “In a FebruaryMore

Tracking Instagram, Vine and more with TweetReach

TweetReach Quick Tip: Did you know you can track anything on Twitter? Even though Instagram has revoked its display cards (effectively removing in-Twitter viewing only), the hashtags and other keywords still show up, so you can effectively track an Instagram campaign that’s cross-posted to Twitter. Same goes for Vine posts, and anything else. You just needMore

Twitter’s first comedy festival: by the numbers

Twitter and comedy are no strangers, but last week saw something unprecedented in 140 characters or less: a comedy festival held entirely on Twitter. Comedy Central’s #ComedyFest pulled in some of the biggest names that already joke on Twitter daily, in addition to those established comedians completely new to the platform, such as Mel Brooks.More