This Week in Social Analytics #46

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments!

News on Social Media is Ready for Prime-time [INFOGRAPHIC] [from Social Media Today; written by Tatiana Aders]

“Adaptation to the social media news channel by a mainstream and pragmatic audience indicates that this technology has already ‘crossed the chasm’ in the innovation adoption lifecycle. Simply put, the social media news channel is poised for majority adoption.”

Twitter Now Rivals Facebook as Teens’ Most Important Social Network [from Marketing Charts; written by Marketing Charts staff]

“The trends favor Twitter, though: compared to the last survey, conducted in the Fall of 2012, the proportion of teens naming Facebook as their most important has dropped 9% points, while those naming Twitter have grown by 3% points.”

Britons spend 62m hours a day on social media – that’s an average one hour for EVERY adult and child [from The Independent; written by Pat Hurst]

“Of the UK’s estimated 26 million Twitter users, almost a third (31%) spend more than an hour a day on the network, while 14% – more than 3.6 million people – say their daily usage exceeds two hours.”

New London-based soap opera replaces TV episodes with Twitter [from The Telegraph; written by Alice Vincent]

“Seven Sisters, which launches later this month, removes the show aspect from the traditional soap opera format, and instead narrates the love triangles and family spats in its characters’ lives through social media. Its audience will follow the various plot strands through Instagram, Facebook and Twitter updates, with extra information available on an app and in blog posts.”

A new form of entertainment. Will you ‘tune in’?

Twitter Use Drives Up, LinkedIn Stalls in the UK [from eMarketer; written by eMarketer staff]

“Twitter saw the biggest bump in penetration since February 2011, more than doubling from 13% to 28%. And while nearly half of those ages 18 to 24 used Twitter—the highest penetration level of all the age groups—the 35-to-44 age group had the second-highest penetration rate, at one-third of internet users.”

Only a Third of the World’s Population is Online [from Statista; written by Felix Richter]

“‘For every person online, there are two who are not. By the end of the decade, everyone on Earth will be connected. #NewDigitalAge’

The above statement was tweeted by Google chairman Eric Schmidt on Saturday, April 13. Given Schmidt’s prominence and the boldness of his claim, it naturally sparked a lively discussion as to whether it would be possible (and desirable) for the entire world population to be online by 2020.”