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Miss a conference? 5 tips for getting the most out of the hashtag on Twitter

We’ve covered how to get the most out of a conference using hashtags as both an attendee and as the host before, but what if you planned to go to a conference and missed it, or can’t afford the trip?

  1. Go to the conference website and check someone’s feed that you know attended to see what hashtags were used; this will cover all the bases if either source missed one
  2. Search those hashtags to see what the main conference chatter was about:
    • Making connections: maybe someone you have a good relationship with connected with someone else you’d like an intro to
    • Notes from presentations/keynotes: find links to SlideShares and recordings
    • Photos: get a feel for what events were like
    • Observations about the location: if you’re planning to attend in the future, you can remember the restaurants, bars and other sites attendees recommended
    • If you’re familiar with the area and you know in advance you’re going to miss the conference, consider tweeting out some suggestions for places to go eat and socialize on the hashtag(s)
  3. See if someone made a Storify of the conference, or consider making one yourself and tweet out the link with the conference hashtag(s)
  4. Run a free TweetReach snapshot report for the main hashtag to see top contributors (you might want to follow them) and what the most retweeted tweets were. Be sure to do this as soon as the conference ends so you can get the best information. (And if you want more, you can buy a full report for $20, no account necessary.)
  5. Ask if anyone has a link to a blog post about the conference from past years; that way you can really get a complete picture of how it changes year over year

Did we miss any good tips? Leave ‘em in the comments.