The internet was excited for the season 3 premiere of Game of Thrones on HBO last night. You can see the spikes in Twitter reach about it in the graph above (reach in blue, exposure in yellow, times in PDT), particularly leading up to and during the premiere – nearly 98 million unique Twitter accounts received GoT tweets yesterday. In total, 330k people churned out more than 596k tweets yesterday. The top 5 hashtags were #GameofThrones, #GoT, #GoTSigil and #jointherealm (these two are about the ability to create and share your own house sigil), as well as #GetGlue.
The last one is for social television app GetGlue: you check in to the show or sporting event you’re watching and then you can see how many others are watching with you, leave comments about it, comment on other’s posts, and more. You also have the option to share on Twitter and other platforms what you’ve checked into on GetGlue, automatically adding the #GetGlue hashtag.
This is particularly interesting in the wake of a recent study from the Time Warner Media Lab (via AdWeek) which found that emotional engagement on television viewing is higher if you watch with someone else, or if you log in using a social app like GetGlue:
Did you watch Game of Thrones last night? Was it social? In person or digitally? Tell us about it in the comments!