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How to measure a Twitter campaign with TweetReach

You’ve planned out your Twitter campaign; you’ve strategized and you’re ready to launch. Now, how to measure the impact of those tweet? (You want solid numbers that reflect all of your hard work, after all.) You have several options with TweetReach, depending on your budget and time. Use our free snapshot reports as soon asMore

This Week in Social Analytics #47

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments! Twitter does drive sales says Deloitte study [from MediaWeek; written by Gordon MacMillan] “Overall, the studyMore

How to vet information on Twitter

When news breaks, it now often breaks on Twitter. In the throes of a national or international emergency or other breaking news, a lot of information comes pouring in quickly. Unfortunately, there is always bad information mixed in with the good. Here are some tips for making sure information is solid before you act onMore

Join us for our biweekly demo of TweetReach Pro!

Interested in learning more about TweetReach? Join us for our biweekly demo of TweetReach Pro. TweetReach can help you measure the reach of brands, campaigns and events on Twitter. It’s a dead simple way to discover how far your message has traveled, what tweets are getting the most traction, and who’s influencing the conversation around yourMore

This Week in Social Analytics #46

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments! News on Social Media is Ready for Prime-time [INFOGRAPHIC] [from Social Media Today; written by Tatiana Aders] “AdaptationMore

Using Twitter as a nonprofit

We talked to Beverly Robertson of the March of Dimes about using social media as a nonprofit in one of our TakeFives earlier this year, and here’s what she had to say: “TweetReach: Do you feel the approach or reliance on social platforms is different for a nonprofit organization? What would you recommend to oneMore

This Week in Social Analytics #45

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments! Social Behavior: The BIG GAME — A Study with SurveyMonkey [from iAcquire; written by Norris A.More

9 tips for watching TV on Twitter

Live-blogging has spawned a new generation of itself, and the cool kids these days are live-Tweeting and Tumbling while they watch their favorite shows. Sound like something you’d like to get in on? We’ve got some suggestions to help get you started using Twitter while you watch TV. After all, 4 in 5 Americans multitask whileMore

TakeFive with TweetReach – Richard Janes

Welcome back to TakeFive with TweetReach, our ongoing interview series with influential members of the Twitter measurement universe. This week, we’re excited to speak with Richard Janes, Co-Founder and CEO of Fanology Social, a social media studio that utilizes storytelling to engage fans of celebrities and brands, such as Pretty Little Liars star Shay Mitchell. TweetReach: We’ve gotMore