This Week in Social Analytics #42

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments!

Tumblr Is Worth a Look at For Your Business [from Business2Community; written by Matthew Simonton]

“If your business targets anyone in his or her teens or 20s, you should have a presence on Tumblr. Even if those youngest in these demographics are not your target audience, where do you think they will be in a couple of years? There are reasons why brands beyond College Humor have Tumblr accounts. Huggies has one. Sesame Street has one. Do you see the trend?”

This graph represents the % of respondents who said that they used X platform for at least several hours in a week.

Social Media And The Workplace [INFOGRAPHIC from AllTwitter; post written by Shea Bennett]

“More than half (52.1 percent) of firms now let all of their employees access social media sites at work, with only a little more than one quarter (26.4 percent) actively blocking access to these channels. And while almost two-thirds (64.2 percent) don’t monitor the use of Twitter and Facebook in the office, 68.9 percent do have a social media policy in place.”

State Of The News Media: Everything In Decline But Digital [from Marketing Land; written by Greg Sterling]

“In particular social media figure more prominently as a news ‘channel’ than even a couple of years ago. According to a 2012 Pew Research Center study, 19 percent of Americans received news or headlines on a social network ‘yesterday.’ The number was almost double (34 percent) for people in the 18 – 24 age category.”

Link to the full Pew study here.

Integrate Big Data Into Your Marketing Strategy [from Social Media Today; written by Yoav Dembak]

“I wanted to share a few easy ways anyone can start integrating analytics into marketing campaigns.”

A great short piece for those shaky on their feet, starting out in social media marketing.

New Study Confirms Correlation Between Twitter and TV Ratings [from Nielsen]

“Specifically, the study found that for 18-34 year olds, an 8.5% increase in Twitter volume corresponds to a 1% increase in TV ratings for premiere episodes, and a 4.2% increase in Twitter volume corresponds with a 1% increase in ratings for midseason episodes. Additionally, a 14.0% increase in Twitter volume is associated with a 1% increase in TV program ratings for 35-49 year olds, reflecting a stronger relationship between Twitter and TV for younger audiences.”