It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments!
See the full article for charts on when Twitter’s reaction was more conservative, when it nearly matched public sentiment, and more.
“. . .there is a common thought in the digital universe that goes like this: create relevant content and consumers will continue to connect with your brand. It’s not a zero-sum game and it’s not an all-encompassing strategy. It may be in marketers vested interest to adjust that theory to this: create relevant content and your heavy users may continue to connect with your brand.”
“According to a study by RightNow, when customers did receive a response to their complaint, almost half of them were pleased by the company’s interaction, and 22% of those customers posted a positive comment about the company or brand. Keep in mind that this is the same company they were bashing just recently.”