It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments!
A great resource for beginners, or anyone who wants a back-to-basics brush-up
The Geography of Happiness According to 10 Million Tweets [from The Atlantic; written by Alexis C. Madrigal]
“Sorry, Louisiana, you are the saddest state. And Hawaii (shocker!) you are the happiest.”
Pew’s fact tank studies American social networking [from Phys Org; written by Nancy Owano]
“As for Twitter, the percentage of Internet users on Twitter doubled since November 2010, now at 16%.”
Get the full report here.
Tumblr Beat Pinterest, Twitter, and LinkedIn for SocNet Time Spent in December [from Marketing Charts; written by Marketing Charts staff]
“Tumblr outstrips Pinterest despite not having significantly more unique visitors. For 2012 as a whole, Tumblr sported an audience of 30.8 million visitors (up 64% year-over-year), but was closely followed by Pinterest (28.9 million, up 284% year-over-year), and Instagram (27.4 million, also up 284%). In December 2012, it ranked 10th among the largest social networking sites and forums, as measured by market share of visits.”
Tumblr Draws a Distinction Between its Ads and Those of Google and Facebook [from AdWeek; written by Mike Shields]
“This really hasn’t been a huge issue,” Karp added. “This industry is so bored of display, bored of blue links, so excited to create ads that win awards, that really tell stories, that make customers, that people remember, that get people excited, that you can put in your portfolio. There aren’t a lot of AdWords ads or display ads that you can put in a portfolio.”