It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments!
7 social media lessons from the Grammys for organizers of other events [from CNET news; written by Sree Sreenivasan]
What the Grammys did well, and what they could do better.
Big Data And The Landfills Of The Digital Enterprise [from ReadWrite; written by Matt Asay]
It’s okay not to have The Big Data Answer.
Marketing Analytics: 4 techniques to discuss with your data analysts [from Marketing Experiments Blog; written by Daniel Burstein]
“Recent research in the MarketingSherpa 2013 Marketing Analytics Benchmark Report indicates 48% of marketers are using analytics platforms to customize reports, but only 24% are creating and testing hypotheses.”
“U.S. consumers realize large and growing value from online media. In fact, they now derive more value from online media—net of the associated costs— than they receive from offline media, according to new research by The Boston Consulting Group. We call this measure of value ‘consumer surplus’ and, for online media, it amounts on average to approximately $970 per U.S. connected consumer, or online user, per year—or about 2.5 percent of the average annual income in the U.S.
The highest surplus ($311), accounting for about one-third of the online total, comes from UGC and social networks accessed through such platforms as Facebook and YouTube.”
“That’s right, I said it. Twitter, Facebook, YouTube, LinkedIn, Vine or any other social media channel you are using will NOT generate success for your company. Ridiculously amazing content is what generates success.”
SME’s post takes a look at 26 businesses with a presence on Tumblr and discusses the techniques they use on the platform, in addition to breaking down some of Tumblr’s features and lexicon. (Of course, we disagree with the assertion that only visually based brands belong on Tumblr.)
Social Media, Take Note of the Echograph Acquisition [from Social Media Today; written by Ioannis Tsiokos]
Echograph: somewhere between Vine and the GIF?