It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments!
Game Over: Twitter Mentioned In 50% Of Super Bowl Commercials, Facebook Only 8%, Google+ Shut Out [from MarketingLand; written by Matt McGee]
“According to my count, Twitter was mentioned in 26 of 52 national TV commercials — that’s 50 percent of the spots that aired during CBS’ game coverage. Facebook was mentioned in only four of those commercials — about eight percent. Google+, which is reportedly the No. 2 social network in the world, wasn’t mentioned at all.”
“Of course, there are lots of bad social media analytics used when evaluating your social media marketing campaign. Commonly, they’re used either because they’re easy to measure or because someone THINKS they have some meaning in evaluating the success of your social media marketing. Here are just 5 examples of really BAD social media analytics.”
Murder, Execution & Other Strategic Plans for Ambitious CMOs [from Social Media Explorer; written by Barry Feldman]
Kill what isn’t working for your company.
“* Footnote: I cannot live without coffee, nor would I try … but I know some people who can.”
And a bonus long read, full of culture & history: The Wheel of the Devil: On Vine, gifs, and the power of the loop [from The Machine Starts; written by Chris Baraniuk]
“While visual loops have been in existence for centuries, they have arguably enjoyed special attention over the last hundred years. In this essay I want to consider the purpose and power of the loop. I also intend to propose that the reign of the loop is greatly empowered by digital media, and that today loops have enriched culture while offering new perspectives on the nature of reality.”