It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments!
What Happens When You Double Your Tweeting Frequency? [from Social Media Today; written by Steven Shattuck]
“Conclusion: Tweeting twice as often had little effect on follower growth and slightly increased interaction while more than doubling referral traffic. Tweet as often only if you maintain a high standard of content quality and usefulness.”
Google+ surpasses Twitter to take number 2 social network after Facebook [from PhoneArena.com; written by Maxwell R.]
“That works out to about 343 million active users of Google+, and a little under 300 million active users for Twitter and YouTube.”
What exactly constitutes an “active user” isn’t defined in this piece, however.
“But it’s also a reminder of the global scale of Twitter — and of the fact that Twitter has its own inclinations and energies. What’s maybe most striking about Tweetping is its presentation of data in pulses and punctuations: boomboomboomboom-PAUSE. That’s largely an accident of interface, but it also suggests something profound about Twitter and the social web: This stuff has a beat. It has rhythms and rushes and respites. It’s its own kind of organism, with its own kind of pulses — its own kind of heartbeat.”
Study Says Twitter Is Fastest-Growing Social Platform in the World [from Mashable; written by Anita Li]
“The number of active users on the microblogging service grew 40% from the second quarter to the fourth quarter of 2012 — equal to 288 million monthly active users, according to Global Web Index, a syndicated market-research service on web behavior and social media. (The index assessed 31 markets, and defines ‘active’ as those who claim to ‘have used or contributed to Twitter in the past month.’)”
95% Of Online Conversations About TV Take Place On Twitter [STATS] [from All Twitter; written by Shea Bennett]
“Moreover, 40 percent of all Twitter traffic around peak time is about TV.”
“Even if your business isn’t image- or product-based, Tumblr enables you to share images that relate to your demographic.”
“Over the past six months, response to the pin feature has been mostly negative, with people claiming to unfollow users who used the feature.”
Facebook Tries Letting You Share Emoticons Of Exactly What You’re Feeling, Reading Or Eating [from TechCrunch; written by Josh Constine]
“Along with being fun for users, it could be a big help to advertisers, though Facebook tells me it’s not piping this data into its ad engine just yet. By selecting your current activity instead of merely writing it out, you structure data for Facebook. That could eventually help it to connect you with advertisers who want to reach people who frequently watch TV and movies, or listen to music, or eat at restaurants.”