This Week in Social Analytics #34

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments!

Are You Marketing Your Marketing? [from Social Media Explorer; written by Jason Falls]

“Or, to put it somewhat differently, the social media world is not one of, ‘If you build it, they will come.’ It’s a world where you have to build it, then tell everyone in the world about it a dozen times, then some of them will come.”

Twitter Tips for Proper Use by Brands [from Social Media Today; written by Amanda Ashworth]

“People are looking for better, faster and more personalised means of communicating with brands. Research from Gartner in late 2012 forecasted that social networks will become a primary form of customer communication by 2014 and will be viewed as the minimum form of response. This is hardly surprising when ample research from Socialbakers also suggests that Twitter is 400% more effective at engaging consumers than Facebook.”

How Twitter’s new embeds will make social media’s copyright issues even weirder [from PandoDaily; written by David Holmes]

“Ostensibly, that means all you’d need to do is embed the Tweet containing the copyrighted photo to avoid copyright infringement.”

Twitter CEO Shows Off New Way to Share Videos in Tweets [from Mashable; written by Seth Fiegerman]

“If Costolo’s tweet is any indication, it appears Twitter is planning to integrate Vine to allow users to embed short clips in their tweets in the same way that Twitter now lets users create and share Instagram-style photos in tweets.”

Do We Need Social Media Education in Schools Now? [from Social Media Today; written by Chris Syme]

“The recent story of Manti Te’o is a perfect example of education without learning. He knew how to use social media, but didn’t understand its power.  Have we failed the next generation by equipping them with all the bells and whistles to get connected without teaching them how to use those tools responsibly?”

It’s Time to Cut Back on Social Media [from Harvard Business Review; written by Dorie Clark]

“That doesn’t mean doing less overall or abandoning new media. But it does speak to a desire to prune and focus on the platforms that have the most impact.”

4 Brands that are taking Tumblr by storm [from iMedia; written by our co-founder Jenn Deering Davis]

“There is a social network, ranked among the top 10 sites in the U.S., that has a growing user base of 170 million people who create 70 million new posts each day and are actively seeking new content. And your brand probably hasn’t tapped into it yet. Interested?”

Why 2013 is the Year You Need to Get Serious About Tumblr [from Forbes; written by our co-founder & CEO Hayes Davis]

“Tumblr is a highly visual experience, so brands can appeal to us on a visceral level through stunning images or animated GIFs that capture brief, emotional moments. This kind of visual storytelling has been missing from digital advertising, but is what we’ve come to expect from the best TV ads. Tumblr makes that kind of brand experience finally possible online.”