It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments!
Social Media Marketing: Tumblr Touts Its Value to Its Users and Brands [from Brand Channel; written by Sheila Shayon]
“Marketers are definitely looking to other social networks beyond Facebook,” said a spokesman for eMarketer to the Post, “not because Facebook is ineffective but because the digital audience is more fragmented than ever before.”
Lost On New Myspace. Can’t Escape Justin. Send Help. [from TechCrunch; written by Sarah Perez]
“But I want to really discover. Maybe it gets better when you add friends, I think. Maybe then, like Spotify, you can peer into what other people are listening to. Otherwise, I’m probably going to end up playing 90′s rock, reminiscing, hoping for a grunge comeback.”
Facebook explains how to optimize your business Page for Graph Search [from The Next Web; written by Emil Protalinski]
“Facebook says Graph Search will make it easier for people to discover your Page and learn more about your business. Whether that will indeed be the case remains to be seen, but if you want to stay ahead of the game then you should take the new feature seriously.”
“For marketers, though, this evolution of the Facebook ecosystem of utility means one thing: You should have been investing in social media marketing all along. Without a strong social presence, particularly on Facebook, your business is not going to have the requisite recommendations, referrals and content necessary to trip this new search mechanism. If you don’t have much presence or traction there now, you’d better get some and fast.”
Instagram Reports 90M Monthly Active Users, 40M Photos Per Day And 8500 Likes Per Second [from TechCrunch; written by Darrell Etherington]
“For perspective, Facebook itself has 37,037 combined Likes and comments per second, according to stats released by the company in August when you break down the daily average they reported at the time. Instagram’s 9,500 similar actions per second definitely trail, but are nonetheless impressive given that Instagram is mobile-only and a much younger service.”
“Among other findings, the study revealed that sociability of world’s largest company CEOs has nearly doubled – from 36% in 2010 to 66% in 2012.”
7 Things You MUST Understand When Leveraging Social Proof in Your Marketing Efforts [from KISSmetrics; written by Gregory Ciotti]
“In 2013 and beyond, social proof will gain in importance because customers are becoming more informed all the time.”
Tweet My Fridge: The Bizarre Home Appliances of CES [from The Verge; written by Sam Byford]
Just because you can do something doesn’t mean you should.