This Week in Social Analytics #32

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments!

There Are 181,000 Social Media ‘Gurus,’ ‘Ninjas,’ ‘Masters,’ and ‘Mavens’ on Twitter [from AdAge; written by B.L. Ochman]

That’s up from 16,000 in 2009.

What CEOs Need to Understand About Social Media [from Social Media Explorer; written by Nichole Kelly]

“One of the key reasons social media has struggled to show ROI is because many current tracking systems only track the last thing a prospect touches before converting, but the social media conversation usually happens before this point and therefore doesn’t get any portion of the credit.”

Watch Out CNN: New Twitter Search Capabilities Will Rule Breaking News [from ReadWrite; written by Jon Mitchell]

“This contextual step is critical for making a news destination relevant. And if Twitter itself can master relevance, what’s the point of other news sites? They’re slower, and they have less information about what’s happening and what’s interesting to people. News organizations had better start thinking about how they can continue to matter in a world where Twitter is the destination, not just a pipe for sending links.”

Best Days to Post on Facebook by Industry [INFOGRAPHIC] [from Spiral 16; written by Eric Melin]

“The thing is: Not all Facebook posts are targeted at the same people, so you have to beware of ‘general research.’ about Facebook or any other social media trend. It may not apply to your industry or audience.”

Teens <3 Tumblr More Than Facebook [from Fast Company; written by Kit Eaton]

“While 55% of 13- to 18 year-olds and 52% of 19- to 25 year-olds liked Facebook for social networking interactions, supporting the conventional notion that Facebook is the world’s dominant social net, 61% of the young group and 57% of the adult group preferred Tumblr.”

Union Metrics CEO on importance of social measurement [from Biz Report; written by Kristina Knight]

Here’s an excerpt from the two-part interview with our CEO, Hayes Davis.

“‘The best ads have always reached us on an emotional level and we’ve kind of abandoned that on social networks and other parts of the web. In a couple years, I think we’ll look back on the last 10 years of tiny, mostly text-based ads as a bit of an aberration. In 2013, we’ll see brands trying to better reach their customers with interesting content combined with resonant visuals. 2012 may have been the year of the GIF, but 2013 will be the year the GIF gets down to business,’ said Davis.”