This Week in Social Analytics #31

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments!

Library of Congress has archive of tweets, but no plan for its public display [from The Washington Post; written by Adrienne LaFrance]

“But the library hasn’t started the daunting task of sorting or filtering its 133 terabytes of Twitter data, which it receives from Gnip in chronological bundles, in any meaningful way.

‘It’s pretty raw,’ Dizard said. ‘You often hear a reference to Twitter as a fire hose, that constant stream of tweets going around the world. What we have here is a large and growing lake. What we need is the technology that allows us to both understand and make useful that lake of information.’”

Tools do exist to measure this raw data: as part of Gnip’s Plugged In To Gnip Partnership, we have access to the full firehose of Twitter data and can help you find the reach of your tweets and more.

2013: Measuring the Intangibles of Social Media [from Social Media Today; written by Jay Deragon]

“These elements are causing a shift from measurement of tangible results to measurement of intangible results. Intangible results are about understanding and measuring intangible capital to effect tangible results.”

2013 Predictions from a bunch of “Dummies” [from Common Sense; written by Aaron Strout]

From the authors of many “______ for Dummies”, predictions mostly in the realm of social media and social media marketing (eBay snuck in there too).

The Shift to Visual Social Media– 6 Tips for Businesses [from Socially Sorted; written by Donna Moritz]

“We also made the shift from Tell to Show.  Facebook, Twitter and Blogs became more visual. Images were showcased everywhere.  Microblogs evolved into Multi-media Microblogs with sites like YouTube and Tumblr offering the rapid, visual transfer of information in entertaining formats.  These platforms allowed us to devour visual material quickly.”

Oh, The Places Tumblr Can Go [from TechCrunch; written by Ingrid Lunden]

“The core of Tumblr’s ‘social’ experience is how people consume and share content based on their interests, rather than through a conversation with their social circles. This has been one of Tumblr’s most distinctive traits, but it also leaves a window open for features that the company might also try to introduce or encourage more in the future.”

Ablogalypse is upon us, right on time [from LOLINBLR; posted by Laura Olin]

“Tumblr” is now more searched than “Blog” on Google

Tumblr: David Karp’s $800 Million Art Project [from Forbes; written by Jeff Bercovici]

Tumblr has momentum:

“When Hurricane Sandy flooded massive data centers in New York, knocking the Huffington Post, Gawker and BuzzFeed offline, all three gravitated to Tumblr as their temporary publishing platform. Hollywood has taken note, with no fewer than three new TV series in development spawned by Tumblr sensations that went viral. And this: When Oxford Dictionaries U.S.A. designated ‘GIF’ its word of the year for 2012, it credited Tumblr with pushing the term, a technical name for a type of compressed image file, into the mainstream.”

Where will 2013 take it?