It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments!
Library of Congress has archive of tweets, but no plan for its public display [from The Washington Post; written by Adrienne LaFrance]
“But the library hasn’t started the daunting task of sorting or filtering its 133 terabytes of Twitter data, which it receives from Gnip in chronological bundles, in any meaningful way.
‘It’s pretty raw,’ Dizard said. ‘You often hear a reference to Twitter as a fire hose, that constant stream of tweets going around the world. What we have here is a large and growing lake. What we need is the technology that allows us to both understand and make useful that lake of information.’”
“These elements are causing a shift from measurement of tangible results to measurement of intangible results. Intangible results are about understanding and measuring intangible capital to effect tangible results.”
From the authors of many “______ for Dummies”, predictions mostly in the realm of social media and social media marketing (eBay snuck in there too).
The Shift to Visual Social Media– 6 Tips for Businesses [from Socially Sorted; written by Donna Moritz]
“We also made the shift from Tell to Show. Facebook, Twitter and Blogs became more visual. Images were showcased everywhere. Microblogs evolved into Multi-media Microblogs with sites like YouTube and Tumblr offering the rapid, visual transfer of information in entertaining formats. These platforms allowed us to devour visual material quickly.”
“The core of Tumblr’s ‘social’ experience is how people consume and share content based on their interests, rather than through a conversation with their social circles. This has been one of Tumblr’s most distinctive traits, but it also leaves a window open for features that the company might also try to introduce or encourage more in the future.”
“Tumblr” is now more searched than “Blog” on Google
Tumblr has momentum:
“When Hurricane Sandy flooded massive data centers in New York, knocking the Huffington Post, Gawker and BuzzFeed offline, all three gravitated to Tumblr as their temporary publishing platform. Hollywood has taken note, with no fewer than three new TV series in development spawned by Tumblr sensations that went viral. And this: When Oxford Dictionaries U.S.A. designated ‘GIF’ its word of the year for 2012, it credited Tumblr with pushing the term, a technical name for a type of compressed image file, into the mainstream.”
Where will 2013 take it?