This Week in Social Analytics #29

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments!

Twitter Now Has More Than 200 Million Monthly Active Users [from Mashable; written by Seth Fiegerman]

“The social network hit 100 million monthly active users last September, just more than five years after the service launched. That means Twitter added as many users in 15 months as it did in the previous five years, a testament to how quickly its growth is accelerating.”

War of Words: Myth-busting Social Media Marketing [from TopRank; written by Lee Odden]

“Myth 2: Social Has No ROI or is Too Difficult to Measure”

Just 0.5% of the World’s Massive Trove of Online Data is Being Analyzed [from Marketing Charts; written by Marketing Charts Staff]

“The types of data that the study suggests are useful for analysis include surveillance footage, embedded and medical devices, entertainment and social media, and consumer images.”

Study: When is the Best Time to Post to Twitter, Facebook, Pinterest and Google+? [from AllTwitter; written by Shea Bennett]

“Bottom line: if what you’re doing now is working well, there’s absolutely no need to change anything. But if you’re not getting the results you’d anticipated, mixing up your content posting schedule could very well be the solution that you’re looking for.”

The 2012 “Best Ofs”:

The 52 Most Interesting Marketing Stats of 2012 [from Unbounce; written by Oli Gardner]

“43% of companies admit they have no strategy in place for incorporating social media into demand generation”

The top 10 most influential people on Tumblr in 2012 [from The Daily Dot; written by Fernando Alfonso III]

“There are no hard stats on which to base our list of the most influential users in 2012.  But never fear. While our list may be subjective, we believe the following users have had profound influence on art, comedy, design, and politics.”

No hard stats on Tumblr data? We know who can help with that.

And a little seasonal fun:

An Exclusive Interview with Santa Claus: Inside Public Relations Measurement at the North Pole [from The Measurement Standard; by Bill Paarlberg]

“The whole social media thing has really let us upgrade our N&N [naughty & nice] measurement. Between Twitter and Facebook we got most of those kids pretty well pegged. We combine the social media data with a behavioral scale that rates the kids’ relationships with their parents, teachers, and neighbors. Then there’s a slew of correction factors for things like honesty, cleanliness, and ‘plays well with others.’ It means a hell of a lot of snooping around by the elves. But we’ve planted a few helper apps and so nowadays we’ve got real time data on most everyone.”

Experience the New Year’s Eve Ball Drop in Tumblr GIFs [from Mashable; written by Neha Prakash]

“This year, Tumblr is pairing up with the Times Square Alliance and Livestream to GIF the entire night in all its glitz, glamour and spectacle.”