This Week in Social Analytics #28

It’s back! This Week in Social Analyticsreturns to fill your Fridays with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments!

Abiding fixation: U.S. social media use clocks 121 billion minutes [from The Chicago Tribune; written by Salvador Rodriguez]

Twitter, Tumblr, Google Plus and Pinterest had their U.S. numbers grow by whopping percentages.

Top 7 Social Media Fails of 2012 (And What You Can Learn From Them) [from The Daily Egg; written by Sherice Jacob]

The Takeaway:Never leave a #hashtag unattended. Especially if you’re a large chain with questionable practices and even more questionable ingredients. Research any upcoming events or abbreviations that may conflict with your chosen hashtag, campaign or announcement.

Got Social Data? Must Transform Analytics Operations [from ClickZ; written by Stephanie Miller]

At the end of the day, what we need to do is figure out (and focus on) the business problem we are trying to solve. Are we looking for insight on where to put more capacity for our operations or data center? Are we looking for the next product to launch? Are we looking for new markets to enter? Are we looking to validate the value of our current product mix? The management of data must always be in service to the business objectives.

Social Media Analytics: The Whole is Greater than the Sum of its Parts [from Wired; written by Rado Kotorov]

The key to solving the social media data conundrum is embracing the concept, “the whole is greater than the sum of its parts.” Rather than reinventing the wheel or making risky, costly investments, companies can use their existing knowledge and technologies in new combinations to gain valuable insights from social media.

Twitter Adds More Keyword Targeting Options And Trending Topic Matching for ‘Promoted Tweets’ [from TechCrunch; written by Alexia Tsotsis]

‘For instance, if you sell bacon, you can now keep your campaigns more than six degrees apart from Kevin Bacon by using ‘Kevin’ as a negative keyword,’ the Twitter blog explained in its characteristically humorous fashion.

Tumblr, Demystified: Eight Things You Didn’t Know [from CNBC; written by Cadie Thompson]
8 stats and facts about the company from CEO David Karp, such as, “On average, Tumblr users spend more time on Tumblr browsing content than Facebook users spend on Facebook, according to Comscore data”.