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This Week in Social Analytics #30

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments! 6 Twitter Analytics Tools to Improve Your Marketing [from Social Media Examiner; written by Aaron Lee]More

New Year Renewal: clean out your social media for 2013

The new year and its sense of renewal is upon us, and a little early spring cleaning wouldn’t go amiss. We’re not talking about your closets; we’re talking about your social media. Here are a few quick ways to clean out your social media and kickoff 2013 with a fresh start. 1. Use what youMore

This Week in Social Analytics #29

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments! Twitter Now Has More Than 200 Million Monthly Active Users [from Mashable; written by Seth Fiegerman]More

Marketing the end of the world

The world may be ending tomorrow, but that doesn’t mean you can’t get a good deal out of it. On Friday December 21st, the Mayan Long Count Calendar completes a cycle (a b’ak’tun, if you want to get technical about it) which doomsday-ers decided means the end of the world, and naturally everyone is talkingMore

TweetReach 2012 holiday support hours

The TweetReach support team will be around to answer all of your questions throughout the final weeks of 2012. However, please allow them a little extra time to return your calls and emails on the following dates, as they might be stuffing themselves with holiday treats and spending time with their families. Saturday, December 22 –More

This Week in Social Analytics #28

It’s back! This Week in Social Analyticsreturns to fill your Fridays with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments! Abiding fixation: U.S. social media use clocks 121 billion minutes [from The Chicago Tribune; written byMore

How a monkey in a coat became an overnight social media sensation

Excerpted from the Union Metrics Tumblr: Let’s take a look at the little guy better known as the IKEA monkey, and see how posts about him spread across the social web. Here he is, in what might be the original photo posted by dzd_lisa on Instagram: Isn’t he cute? That original Instagram photo was firstMore

Which TweetReach product should I use?

We know you’ve got different needs and different budgets, even on different days. That’s why we offer a range of TweetReach products to help you get the best return on your Twitter investment– and we’re here to help you figure out which tool to use. We have three main products at TweetReach: our snapshot reports,More

TweetReach Tip: Improve your snapshot report search query

Our customers often ask the question, “What exactly can I search for on TweetReach?” We want to make sure you get the most out of your snapshot reports, so here’s everything you need to know about queries. For all snapshot report searches, keep in mind that shorter queries work better: under 70 characters, or 6-8More

This Week in Social Analytics #27

It’s back! This Week in Social Analytics returns to fill your Fridays with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments! Why reach and frequency, not engagement, are the social metrics brand marketers should careMore